Lights,
Camera, Action for Latham
The
UK timber and panel products distributor, James
Latham, has provided materials for houses featured on ITV's
'Honey I Ruined the House'.
The hit show features bungled DIY jobs, and expert Naomi Cleaver thinks
up inspirational ideas to re-design the houses. Lathams supplied LG HI-MACS
Natural Acrylic Stone™ to bring the kitchens of three houses back
to life.
For a ruined house in Bexley Heath, three sheets of Tambora and one sheet
of Alpine White were provided, which were turned into new kitchen worktops.
A house in Hastings received three and a half sheets of Arctic Granite,
while three sheets of White Quartz were used in a kitchen in Nottingham.
LG HI-MACS is supplied in thicknesses of 6mm, 9mm and 12mm, and is offered
in over 60 decors.
Chris Sutton, director at James Latham, commented: ‘The LG HI-MACS
range is truly stunning, and we were pleased to be able to supply the
programme with materials from this range to help restore the houses in
these projects.’
For further information about LG HI-MACS or any of the products available
from James Latham, call the marketing department on 0116 257 3415, email
marketing@lathams.co.uk,
or visit http://www.lathamtimber.co.uk.
Whirlpool
& Top Female Tennis Players make for a Perfect Match
For
the 3rd year, Whirlpool is premier
sponsor of the Sony Ericsson WTA Tour. The tour has recently finished
a fantastic week in Eastbourne at the Hastings Direct Championships where
the tennis players joined forces with Whirlpool to raise funds for Habitat
for Humanity and of course to get ready for Wimbledon.
Players
including the Belgian stars Justine Henin-Hardenne, Kim Clijsters and
France's finest Amelie Mauresmo were part of the tour and took part in
autograph sessions at the Whirlpool booth. There were competitions and
prizes throughout the week, with all monies collected going towards Habitat
for Humanity.
For every ace served on the tour, Whirlpool and the WTA donate 10 euros
to Habitat for Humanity to rebuild homes in the Chennai region of India.
So far 14 families have benefited directly from this initiative.
Ray Isted Whirlpool UK brand marketing manager commented on the tour this
year:
'The Whirlpool booth at Eastbourne was buzzing with tennis fans taking
part in the competitions and enjoying themselves getting their photo's
taken as champions!
‘The event was a great success for us yet again. It enabled us to
promote the Prêt-à-porter clothes refresher and the Blue
Touch washing range as well as have an enormous amount of fun! - and what
a good way to promote brand awareness and help a good cause at the same
time!'
Whirlpool is the largest global partner of Habitat for Humanity International,
an international housing charity. The company has supported the charity
since 1999 and, with its sponsorship of the Sony Ericsson WTA Tour in
Europe, has introduced women's professional tennis to the charity. Whirlpool
has supported the charity in many ways over a number of years, both through
conventional and unconventional means. Support has ranged from product
donations of an appliance to every Habitat home, through to Whirlpool
employees actively helping in building projects.
Show
More, Sell More with the New Carron Phoenix Sink Display Stand
Carron
Phoenix
has introduced a new sink display stand aimed at helping retailers boost
their bottom line through increased sales.
The re-designed version is altogether more streamlined than Carron's previous
offering. With its gently curved design and gun metal grey colour, the
crisp modern tone of the stand is easy on the eye within any showroom
environment. Recognising that showroom space comes at a premium, the stand
has purposely been designed to be space-conscious, measuring just over
1m wide and 2m high.
The sink stand comes complete with a ZX150 in the granite colour of the
customer's choice, plus 2 other stainless or granite sinks from the Carron
Phoenix range.
The display price is just £299 complete with sinks (plus VAT). Display
stands can be ordered by contacting a local Carron Phoenix distributor.
Or by calling Carron Phoenix direct on 01324 638 321 or logging onto the
trade area of http://www.carron.com.
Once an order is placed, a member of the Carron Phoenix sales team will
arrange delivery and oversee assembly.
RAK
Ceramics Toast Retailer's Sales Success
A case of champagne from RAK Ceramics proved timely for Brighton bathroom retailer Majestic Bathrooms when it arrived just as the company celebrated two years of successful trading. Majestic was just one of the retailers who received complimentary bubbly when they ordered a showroom display of RAK Ceramics' new Alide sanitaryware as part of a special KBB 2006 promotion.
RAK
Ceramics Marketing Manager Amy Gough presents the champagne prize to the
team from Majestic Bathrooms, Phil Hacker (left), Tony King and Alan Foley.
‘The
Alide has attracted enormous attention amongst visitors to our showroom
and everyone has been most impressed by the style and quality that is
so typical of RAK Ceramics products’ said Tony King, Majestic Bathroom's
Senior Purchaser.
‘Champagne is always nice but for me the really special bit is seeing
the extra sales generated by our new Alide display.’
Tel: 01730 815 507
Web: http://www.rakceramics.co.uk
Haro
Displays its' Soft Close Touch with Ten-Year Guarantee
Haro
Sanitary
has launched a simple, effective display stand for retailers to display
two of its' top of the range SoftClose WC seats. The Haro SoftClose system
was one of the first to be developed and is already widely used by many
of the world's top manufacturers. The patented soft close system now also
comes with a ten-year guarantee and the company says that it is the only
product in the market place to offer this.
The display unit, available through PJH Group, includes two SoftClose
seats, the Milos, a general shape that will fit most UK pans and the Wave,
which is D shape profile and suitable for most typical similarly shaped
back-to-wall applications. All patented SoftClose hinges offer a take-off
feature, which allows the complete removal of the seat for easy cleaning.
‘The market for WC seats is changing and the soft close option has
emerged as the most popular choice for those wishing to purchase a high
quality seat,’ says Ruediger Demmel, Haro sales director.
‘Our display stand will enable the retailer to sell the benefits
of upgrading to a better quality SoftClose seat for customers who are
purchasing a new bathroom as well as those who are looking for a replacement
seat.’
Another display stand has also been launched which includes three of the
most popular replacement seats in the UK that are suitable for most standard
WC pans. These seats offer excellent value for money at reasonable retail
prices. A choice of weight and hinge specifications will be available
and all will come with the Haro FastFix system, which allows for easy
fixing.
The
display stands have a conveniently small footprint in the showroom, and
are attractive and easy to assemble (in 2 parts) with no tools needed.
They allow the customer to touch and open and close the products making
them the perfect sales aide.
Haro Sanitary is part of the Hamberger group, the largest manufacturer
of hard plastic seats in Europe and Germany's largest WC manufacturer
overall.
Web: http://www.haro-sanitary.com
Ashley
Dealers Enjoy Extra Support
Made
in Britain Sanitaryware manufacturer Ashley Bathrooms
has launched a comprehensively updated marketing support package for its
dealers featuring high quality POS materials and a new 72 page brochure.
The distinctive package coincides with a number of developments for the
company, which includes an export drive into Ireland along with the launch
of cloakroom models to two of the most popular Ashley collections.
David Smith, Ashley Bathrooms Marketing Director says, ‘Our new support
package has been designed to help dealers show off the unique selling
points of our range and generate growth at a traditionally quiet time
of year.’
He continues, ‘The 'Made in Britain' status of all our sanitaryware
generates excellent consumer appeal - once discovered, homeowners love
our fusion of traditional craftsmanship with contemporary design.’
For more details of Ashley Bathrooms or to receive a copy of the new brochure,
telephone 01332 830 404 or visit http://www.ashleybathrooms.com.
Roman
Offers Retailers New Bundling Options
Roman,
the UK shower manufacturer, is offering retailers the chance to take advantage
of the company's Bundle Promotion.
The concept was first trialled by the County Durham-based company during
a three-month promotional campaign in 2005 called ‘Make a Bundle
when you sell a Bundle’.
This idea was to drive consumers into Roman’s retails partners across
the UK by using an incentive programme aimed at sales staff, retailers
and consumers.
Following the success of the trial promotion, Roman has now implemented
bundling as a permanent fixture.
Roman has a variety of different Bundling promotions and, with such an
assortment of diverse products on offer, there is something to suit every
customer’s needs. The Bundles are made up of a Shower Enclosure,
Shower Tray, Shower Valve and a Shower Accessory.
There are 10 Bundle options retailers can choose from to suit their individual
showroom. Roman’s flexible bundling packages include a range of key
products for retailers to choose from including, Curved Quadrants, Sliding
Doors, Bi-fold Doors, Hinged Doors, Walk-ins and even Bath Screens.
These are chosen from a selection of Roman’s extensive ranges from
the space-saving ultra modern Orbital Range, the contemporary Wetrooms
range and the adaptable Collage range.
A Specialist Roman Fitter can then visit the retailer to install the Bundles
display. If a retailer already has an Enclosure on display which is part
of the Bundle Promotion, they can simply add the compatible Valve and
Accessory to the display to make up a Bundle.
Once a Bundle has been installed in the showroom the retailer can begin
to offer promotions tailored to meet the needs of their customers, such
as 20% off, Free Tray, Free Valve, Free Tray & Basket or Free Basket
when you buy a bundle.
Roman even offers point of sale to match whatever promotion the retailer
is offering.
For further information, or to get a Bundle on display in your showroom,
contact Roman’s sales department on 01325 328033.
Gorenje
Teases Luxury Fridge-Freezer Market with Swarovski
Gorenje
has launched two Premium Touch fridge-freezers, crystallised with Swarovski
- one with 7,000 hand-embedded crystals (on sale in Harrods with an unusual
POA ('Price on Application') ticket and the other - much more affordable
for the likes of you and I (not) - with a mere 3500 glass beads (sorry,
'jewels').
‘The Eye-catcher’
The unique Premium Touch 'fridge-freezer, called the ‘Eye-catcher’,
with its gloss black colour and elegant door, features 7,000 hand-embedded
crystals from the world famous Swarovski. This black refrigerator - eye-catcher
- is a unique appliance, with fewer than 10 being produced.
‘Commercial
line’
Based on the ‘Eye-catcher’, the commercial series in black and
silver with 3,500 crystals in two rows is available for consumers who
long for something special and prestigious, and especially for Swarovski
fans.
The eye-catcher and the black commercial fridge-freezer are going to be
exhibited and exclusively available in Harrods in May and June 2006 and
can also be viewed on http://www.gorenje.co.uk
‘The appliances introduce a new elegance to the white goods market
and along with the Pininfarina range, which was recently introduced to
the UK market, represent Gorenje's most prestigious collection,’
says the company. ‘Gorenje's visionary approach has engendered a
unique philosophy of the beauty of the home, where household appliances
play a central role as beautifully designed and unique elements in contemporary
homes.
The Gorenje Swarovski fridge-freezers crystallised with Swarovski represent
a new generation of cooling appliances, featuring a myriad of advanced
functions. The high-tech, 200 cm-high, user-friendly appliance is controlled
by a touch screen mounted at eye-level on the fridge door. The touch control
panel allows adjustment of the various settings of the appliance, displays
the temperatures and warns of any problems. It is also the user interface
for the built-in radio, recipe book and voice memo recorder/player. Premium
touch appliances are also environment-friendly as they are classified
as A+ energy rated.
About Swarovski crystals
Swarovski is an Austrian company established at the end of 19th century
by Daniel Swarovski. The company is renowned for its tradition and excellence
in manufacturing and supplying crystals and crystal-ware, especially for
the jewellery and fashion industry as well as decorative homeware. In
the fashion world, Swarovski crystals have recently been a hot and immensely
sought-after accessory and component of haute couture. The name Swarovski
can thus be found on many a fashion item or piece of jewellery created
by famous fashion designers - among those are Coco Chanel, Elsa Schiaparelli,
Dior, Dolce & Gabana, Valentino and Roberto Cavali.
From March 2006, a free 5-year parts and labour guarantee is now available
on Gorenje built-in appliances that are sold through its network of nearly
1,000 retailers in the UK and Ireland. The guarantee covers all built-in
ovens, hobs, hoods, integrated cooling products and the company's range
of stylish freestanding retro fridges and two freestanding washing machines
from its laundry range.
For more information, call Gorenje on 0208 247 3980 or visit http://www.gorenje.co.uk
Clearwater
Collection a Hit with Croft
Clearwater
Collection, the manufacturer of luxury handmade freestanding
acrylic baths, is bathing in success because its Bateau bath is being
featured in a major advertising campaign.
Croft
sherry decided this beautiful, double ended slipper bath with classic,
elegant feet was perfect for its national advertising campaign that will
run in many major consumer titles over the next few months.
The strap-line in the advert is 'Have you got a Croft spot' and the image
shows someone enjoying a relaxing soak in the Clearwater bath, which is
the same green colour as the Croft Sherry bottle.
Darren Allison, managing director of Clearwater Collection comments: ‘We
are delighted that Croft chose one of our classic slipper designs for
this campaign. It is a fantastic image that illustrates how a traditional
bath can be used to create a cool contemporary bathroom. Clearwater Collection
specialises in the manufacture of double-skin acrylic freestanding baths
and prides itself on the superb quality of its baths along with the vast
range of designs it offers, covering both traditional and contemporary
styles.’
Clearwater Collection offers more than 40 different bath models, 14 of
which were recently launched at the industries showcase exhibition, KBB2006.
The company, which has grown considerably since its inception only 7 years
ago, now exports to 25 countries and has recently launched in the States
with Clearwater USA.
All Clearwater products feature the distinctive Clearwater badge, which
serves as a hallmark of excellence, and come with a lifetime guarantee.