Top Bathroom Manufacturer Sponsors Cricket Club

Bathroom manufacturer Clearwater Collection Limited is the new major sponsor of renowned historic cricket club Pudsey St Lawrence.

The Bradford-based company, manufacturer of luxury handmade freestanding acrylic baths, will be providing financial support for the club during the forthcoming season – and has already supplied new branded kit for the players.

Pudsey St Lawrence can trace its club history back to 1845 and over the years has produced cricketers that have included legendary players such as Yorkshire and England stars Herbert Sutcliffe and Sir Leonard Hutton, as well as numerous other cricketers who have successfully represented Yorkshire and other county sides.

‘We’re delighted to be able to support Pudsey St Lawrence, this is a cricket club which boasts a tradition of producing first-class players and continues to provide excellent coaching at all levels,’ says Clearwater managing director Darren Allison.
‘The club’s commitment to its young players is tremendous and includes a junior section starting at under nines for boys and girls right the way through to under 17s.

‘We wish the club the very best of luck for the season ahead and look forward to actively supporting them as best we can.’

Pudsey St Lawrence currently has four senior teams, with the first and second teams competing in the Bradford League and the third and fourth playing in the Dales Council Competition.

Clearwater exports to 25 countries and numbers celebrities amongst its clients (Paul McCartney, Victoria and David Beckham and Italian Prime Minister Silvio Berlusconi to name but a few).

LG at Home with Jonny Wilkinson

In early May, Eunice and Mark Hill travelled to Newcastle to oversee a photoshoot with Newcastle, England & British Lion Rugby Star Jonny Wilkinson and his brother, Sparks.

'When we arrived at his brand new house that is outside downtown Newcastle, Mark and I were embraced by Jonny and his family with a warm welcome.' says Eunice. 'Jonny has recently moved in with his brother Sparks, but they looked very settled in their new home. After a short break for saying hello and brief introductions, he willingly showed us around his house. In his living room and bedroom, there is a 50” Plasma Wall Mounted TV and LG 36” LCD. In the kitchen, he was watching TV on LG`s new TV side by side refrigerator. A 10kg washing machine and dryer are fitted in his utility room for laundering his training kit.

'He was a natural posing before LG products. A little shy but with million pounds worth of smile. He was cleverly spinning the ball so that the photographer could catch the moment. Looking through the washing machine front door and dancing to LG’s new portable multimedia player, he was the best character I have ever met so far.'

'The photographs of him with LG products will be used advertise in trade magazines (ERT, ERM and IER) from June to September this year. And taking this opportunity, we would like to give many thanks to Jonny and his family for allowing us to photoshoot Jonny Wilkinson. ' concludes Eunice.

Let's Face It - John Burton Race Loves Cannon

Cannon has announced it's biggest ever spend on consumer advertising to promote its collection of cooking products.

The year long consumer advertising campaign starts this month and is running in both food titles and Sunday supplements starting with Delicious and Waitrose Food publications.

The campaign combines a mix of single page ads and advertorials to promote the Professional 1000 range cooker endorsed by renowned Michelin starred chef John Burton Race.

Designed to give budding chefs a taste of true professional cooking at home the Cannon Professional 1000 range cooker is presented in stainless steel, creating a serious statement in any kitchen setting.

Commenting on the Professional 1000 John Burton Race said, ‘Cannon is a brand for people who are passionate about cooking. The Cannon range of products have been designed with common sense in mind! At the end of the day you want something robust that you can rely on and that is truly versatile - the Professional 1000 does just that.’

Cannon will continue to be supported by John Burton Race throughout 2005. Activities will include in store demonstrations, promotions, competitions, product development and advertorials in key food titles.

Tel: 0870 777 6485
Web: http://www.cannoncooking.co.uk

New Appliance Deals from Hopkinsons

UK distributor, Hopkinsons Fourways, has launched a three month appliance promotion – the ‘Appliance Saver’, a comprehensive collection of deals from all the latest kitchen appliance brands.

Covering all appliance categories, from cooking to cleaning and cooling, the distributor showcases some of the most competitive offers currently available on the market, throughout a 44-page full colour A4 brochure.

The range features a wide choice of both individual and promotional pack deals – such as oven and hob packages; half price and free hob promotions; plus competitive Display offers - providing the retailer or merchant with savings for luring customers. With names such as Whirlpool, Zanussi and Electrolux, as well as the high end brands such as Bosch, LG and AEG, Hopkinsons Fourways has it covered.

The attractive offers also stretch to the company’s extended own brand, PRIMA. Offering the added bonus of even lower prices than other manufacturers’ brands, the high specification range consists of ovens, hobs, hoods, refrigeration, dishwashing and laundry products – including a new range of stylish hoods.

Marketing manager for Hopkinsons Fourways, Sally Hough believes the new promotional range will certainly help customers: ‘Our main objective is to assist stockists in maximising their sales, and due to our size and buying power, we are able to negotiate highly competitive prices on top name appliance brands.’

For further information or a copy of Hopkinsons Fourways’ new Appliance Saver collection, contact the company on 01204 707070 or visit http://www.hopkinsonsfourways.co.uk

Yellow Pages Promotion for KBSA Members

The KBSA is once again working with Yell, publishers of Yellow Pages, to help promote members via a corporate advertising programme.

Members have the opportunity to have their company details incorporated within a ‘corporate box’ KBSA display advertisement in every Yellow Pages directory.

‘This kind of publicity provides an excellent means of promoting a member company under the prominence of the KBSA banner,’ says KBSA operations manager Lucinda Kenny.

‘We have run these promotions within Yellow Pages most successfully before and hope that members will take advantage of this promotional opportunity.

‘For individual members, advertising within the UK’s leading directory represents one of the most effective means of reaching the local community – Yellow Pages confirm their directories are used a massive 3.3 million times a day and that 97 per cent of adults have a copy in their homes.

‘Not only are members receiving high impact advertising at a low cost, they are also offering greater confidence to directory users by appearing under the KBSA banner.’

Deadlines for corporate box entries start in June and run through to August. Full details are available from Lucinda at KBSA headquarters in Worcester.

Zanussi-Electrolux and Ariel Capture Wimbledon Crowds with Championship Whites Campaign

A humorous poster campaign will keep Zanussi-Electrolux and Ariel top of mind amongst some half million Wimbledon fans who will be pouring through tube stations between 20th June and 3rd July.

Jetsystem: There’ll be Showers at Wimbledon this Year!

Taking over selected platform Sites and swarming ticket gateways around key stations including South Kensington, Earls Court, East Putney, West Brompton, Fulham Broadway and Putney Bridge to maximise the impact of this high profile campaign which features slogans that will ‘click’ with tennis fans from all over the country two of the leading laundry brands – Zanussi-Electrolux Appliances, and Ariel detergent, are set to clean up this summer.

The ‘Championship Whites 2005’ Advertising Campaign will commence in June and will run until the end of the tournament early in July (tournament scheduled from Monday June 20th to Sunday July 3rd, 2005).

Commenting on the objectives behind the campaign, Electrolux UK Brand and Marketing Director Andy Mackay says, 'As part of the Electrolux Group Partnership Programme with Procter & Gamble, we are looking to leverage the clear strengths and leadership of the Zanussi and Ariel Brands throughout the Wimbledon tournament under the positioning of ‘nothing serving up Championship Whites like the Zanussi Jetsystem Shower wash’'.

The Zanussi-Electrolux creatives are part of a broader campaign to promote the Zanussi-Electrolux Jetsystem, and also an extension of the Ariel brand TV Advertising . Arc Worldwide was responsible for the creative execution and Media Planning and Buying was undertaken by Starcom Media.

Trade Sales Line:
Freestanding: Tel: 08705 650 650
Built-In: Tel: 08705 822 886

Clearwater’s Badge of Quality – Accept No Replicas!
 
Clearwater Collection Ltd is to incorporate a badge of quality within all of its handmade baths, as a unique hallmark of excellence.

The company also issues customers with lifetime guarantee certificates, available only by completing the warranty application given to each person buying a Clearwater product.

‘Clearwater is Europe’s largest manufacturer of luxury handmade freestanding acrylic baths and has established a first-class reputation that is synonymous with our name,’ says Clearwater managing director Darren Allison.

‘Our badge of quality will serve as a hallmark of our commitment to ultimate customer satisfaction – and guarantees each Clearwater product featuring the distinctive badge is the genuine article.’

Clearwater introduced the lifetime guarantee for all its products late last year, having previously offered a 25 year warranty.

‘We know how good our products are and are more than happy to guarantee them for life,’ adds Darren. ‘Like our badge of quality, our guarantee underlines our commitment to best service.

‘There have been reports of counterfeit Clearwater baths being sold via the internet – our hallmark, coupled with the lifetime guarantee, should put a stop to this.’

Clearwater Collection Limited combines traditional shape with cutting edge design to create its baths. The company exports to 25 countries and numbers celebrities amongst its clients (Paul McCartney, Victoria and David Beckham and Italian Prime Minister Silvio Berlusconi).

Tel: 01274 738140

Siemens Washes its Laundry in Public!

Throughout May 2005, kitchen appliance manufacturer, Siemens washed its laundry in public with the launch of a concentrated outdoor poster campaign for its award winning ‘Serie IQ’ range of washing machines.

Large 48-foot posters were sited in over 135 prime locations in and around the M25 area in London, reaching at least a quarter of the London population during a concentrated four-week period.

Over 90 London Underground stations all over the capital also featured the washing machine posters. As a result, 80% of tube users saw the campaign on average nine times each during this time.

The ‘Serie IQ’ posters are in addition to the company’s main press advertising campaign, which is currently running in key national consumer magazines and newspaper supplements.

The poster visual shows a close up of the interactive control panel on the ‘Serie IQ’ washing machine with the words: ‘Our ultimate wash performance starts here’. The posters also feature a new strapline: ‘Siemens. The future moving in’ which now appears on all the company’s promotional material.

For more information, potential customers are invited to visit a dedicated website http://www.serieIQ.info set up to monitor response to this new advertising medium. It is linked to the main Siemens website at http://www.siemensappliances.co.uk for details of other appliances in the range.

For extra exposure, six main line Railway Stations in London (Victoria, Waterloo, Euston, Charing Cross, Kings Cross and Liverpool Street) also featured the Siemens ‘Serie IQ’ washing machine in a special animated advertisement on Transvision sites. Every 8 minutes, a DVD about the appliance played for 30 seconds to give this new appliance some 23 million exposures for a 2-week period from 9th to 22nd May inclusive.

Comments Siemens Brand Manager, Jane Massey: ‘This targeted poster campaign is designed to create the greatest opportunity for impact ever associated with the Siemens brand in the UK. By providing such massive visibility, we are guaranteed to stand out from the crowd!’

Shires Bathrooms Provides a Sanctuary for Celebrities on Hit TV Show, 'The Games'

Shires Bathrooms helped celebrities relax in comfort and style for the third year running recently on the reality Channel 4 TV show 'The Games'.

Having supported the show for the last two years, Shires Bathrooms was once again the 'preferred supplier' of TV production company, Endemol, in its quest to create a luxurious bathroom in which the celebrity contestants - including TV presenter, Kirsty Gallacher and ex-Brookside actor, Philip Olivier - could unwind.

As a result, the house was furnished with products from the Icon range, which combines simple lines and elegance, quality and style to create a relaxing bathing experience - suitable for anyone who has put their body to the test.

Kenny Cameron, General Manager at Shires Bathrooms comments: 'Tactically, this is an important way to gain TV exposure for the brand. It's a high profile way of up weighting our marketing and PR programme. Having attended the two final events with my family it was easy to see how popular the event has become. By linking the Shires name to The Games we were able to give status to the brand, and help raise interest via the website branding and credits that we negotiated.'

The Icon suite is available in a choice of white and pergamon colour options. For further information on the Icon suite or any other Shires Bathrooms sanitary ware, accessories or furniture or for stockist details, contact Shires Bathrooms on 0870 160 4414 or visit: http://www.shires-bathrooms.co.uk

Swift Electrical Roadshow

Swift Electrical, the national Hotpoint, lndesit and Cannon distributor with depots in Stoke-on-Trent, Andover and Falkirk, used a roadshow event to showcase the recently launched Hotpoint Experience built-in collection. The roadshow trailer, which toured the UK throughout April and May 2005, also displayed the Hotpoint Creda Collection of built-in appliances.

Swift invited customers to the roadshow event, which took place on 18th April at the company's Fenton feeder warehouse. Customers were invited to view the products and learn more about the key features and benefits. Swift's commitment to the UK's leading white goods brand, Hotpoint, has been enhanced by continued investment in its warehouse facilities and distribution network.

Malcolm Scott, Swift Managing Director, commented: 'The roadshow demonstrates Hotpoint's commitment to stylish and innovative products. Hotpoint's Creda Collection allows the company to continue to support the independent retailers, while the new Hotpoint Experience range provides an additional platform into the design driven kitchen specialists sector, where aesthetics, features and breadth of choice are key.'

For further information on Hotpoint call 08701 50 60 70 or visit http://www.hotpoint.co.uk

For further information on Swift call 01782 441900

Victoria & Albert Launches New, Modern Corporate Logo

Victoria & Albert Baths is refreshing its corporate identity with the launch of a new modern logo. The company says that the new look reflects the freestanding bath specialist’s success with contemporary models in the past four years - an embodiment of V&A’s brand values of striking design and high-end material technology.

The new ‘plus’ logo will feature on all baths throughout the contemporary, classic and 02 airspa ranges which are made exclusively from QUARRYCAST™, Victoria & Albert’s high insulation solid surface material.

Joe Matthews, Victoria & Albert Baths Group Managing Director says, ‘As consumers quite rightly demand increasingly special products for their bathrooms, we believe that now is the time to evolve the Victoria & Albert brand.

Promising instant showroom appeal, V&A is an unbeatable combination of distinctive design, solid surface QUARRYCAST™ and new, sharp, contemporary brand image.’

He continues, ‘With approved stockists in every continent, Victoria & Albert is now a truly global premium brand and the new logo will be displayed with pride throughout the range - from the diminutive 0.8m long Mini Cheshire roll top right up to our impressive new 1m high Sorrento Sit Tub.’

Web: http://www.vandabaths.com

Property Ladder of Success for Venetian

Venetian Bathrooms has received a surge of inquiries following a brief appearance on popular Channel 4 series 'Property Ladder'.

'It was a fleeting glimpse of some Venetian branded point of sale in the showroom, but that's all it took to get the phones ringing and an increase in hits on the Venetian pages of our website,' said Megan Esmond, Brand Manager for Venetian. 'Such is the power of TV, particularly with programmes as popular as Property Ladder.'

Venetian‚s TV debut happened when one of the programme‚s featured property owners, visited Walthamstow retailer Bathroom First, where she selected Sargasso White fitted furniture with Neptune counter tops.

Venetian is part of The Symphony Group and is available to the public through a network of independent retailers across the UK. Symphony is an independent supplier of fitted furniture in the UK and has more than 30 years‚ experience producing fitted furniture for kitchens and bedrooms as well as bathrooms. Further information on the Venetian Bathrooms range is available through the Marketing Department on 0870 120 8000.

Free Top of the Range Cookware from the Brand Where All of its Range is Top of the Range...

De Dietrich, the premium appliance brand is offering a free six piece pan set with every induction hob purchased until 30th June 2005.

Pioneers of this technology, which is double the speed of gas, De Dietrich says that it has the biggest range of induction hobs on the market. These range from 30cm domino hobs to supersized 90cm five zone induction hobs. All come with seven separate safety features including anti overheat, anti overflow, automatic stop, a residual heat indicator for each zone, child lock, automatic pan detection and small object detection. Induction is economical as there is virtually no energy loss as it is the pan that heats and not the hob, and the flat glass surface is also very easy to clean.

The six pans come in fashionable stainless steel with safety glass lids. The collection includes milk pan, saucepans, double handle casserole dishes and a large flat bottomed frying pan. All pans are suitable for induction cooking.

For application forms for the freesaucepan promotion, please contact your local De Dietrich Area Sales Manager. Email: mailto:marketinguk@elcobrandt.com or visit http://www.dedietrich.co.uk.

Impulse Branding Available

Birmingham-based Impulse Bathroom Products has introduced a selection of brand building products to raise the profile of this supplier in its marketplace.

The 'Simply Beautiful' campaign offers retailers Impulse point-of-sale branding tools, including an eye-catching bespoke light, free of charge. There are also three different signs, offering straightforward identification; the opportunity to distinguish different suites; brand signs and price points. The designs themselves carry the key themes which are always evident on any Impulse product - appealing designs with clean stylish lines.

The campaign is intended to strengthen the sales message for the company's wide range of sanitary ware which is now available throughout the UK.

‘Impulse has come a long way over the last few years,’ said Gary Hawkins, General Manager for the UK. ‘We were keen to emphasise the name to a variety of different audiences, from retailers to end users.

‘Impulse offers retailers, and therefore the end user, a tremendous choice of designs, from traditional to contemporary. All products carry the stylish, clean lines for which the brand is renowned. Impulse is much more than a 'me too' and this new marketing approach will reinforce the brand name and help raise our profile.’

Retailers wishing to take advantage of this opportunity should contact Impulse Sales Office direct on 0121 328 6824. Sets are available for immediate dispatch.

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