Stoves Genus Secures Harrods Listing

Harrods, recently named by Forbes magazine as the world's best department store, is the latest retailer to display the Genus oven from Stoves.

‘Genus - which uses a combination of heating technologies to cook foods up to four times faster than conventional ovens - is the ultimate in cooking appliances, and now shoppers at the ultimate department store can experience the time-saving appliance first hand,’ says the company.

Harrods is displaying Genus in the bespoke Genus display cabinet, which incorporates a screen showing a short educational features and benefits film, and is running the free 'year's supply of wine for every Genus customer' promotion.

Gavin Laniger, buyer at Harrods comments: 'Genus is a very impressive innovation and one which we felt would appeal to our discerning customers. We were impressed not only by the technological advancements Genus brings to the cooking market, but also its contemporary design and easy-to-use controls. For any customers looking for a stylish and feature packed appliance that will genuinely help with their busy lifestyles, Stoves’ Genus is sure to be of interest.'

Richard Binks, business development manager, Glen Dimplex Home Appliances comments: 'We are thrilled at Harrods' decision to list Genus, the first product to be stocked by the store. It complements the growing list of national and independent retailers that have recognised the quantum leap Genus makes and the tremendous sales opportunity presented. GDHA is committed to supporting Genus as demonstrated by our £2million marketing campaign investment, which includes a bespoke website, television, magazine and internet advertising, POS and display materials and the 'year's supply of wine' promotion. In addition, Genus has received numerous awards and commendations in recent months.'

The Appliance of Science is Back!

Electrolux Group has announced the revival of iconic white goods slogan: Zanussi - The Appliance of Science.

Billed by many as one of the most famous advertising slogans of all time, the Zanussi ‘Appliance of Science’ theme is back and updated for the 21st Century.

This time the famous strapline 'Appliance of Science' will be used in conjunction with the dual branded Zanussi-Electrolux - and the focus will be upon the 'Jetsystem' Zanussi washing technology and other innovations.

Andy Mackay, UK Brand & Marketing Director, Electrolux Major Appliances & Floorcare comments,
‘The Appliance of Science as a slogan is clearly part of the Zanussi brand DNA - and an iconic and an instant association, a 'signature' to the brand. We believe many retailers will welcome back the strong messaging which sits perfectly with the brand's focus on modern design, strong innovation and making consumers lives easier’

A £2 million consumer press campaign supporting the Zanussi-Electrolux kitchen appliance range will commence from April '06 and is part of a £10 million marketing investment the Electrolux Group is placing across its portfolio this year.

Whirlpool Supplier for UKTV Food

Whirlpool has announced that Prospect Pictures, maker of cooking programmes for UKTV Food has chosen Whirlpool products for its new Kitchen design sets.

The company is using the new sets for its TV programmes Great Food Live, Food Uncut and a new programme called Fresh. Great Food Live and Food Uncut are screened daily on UKTV Food throughout the week: a great way to see Whirlpool products in action. Both shows feature regular and guest chefs like Antonio Carlucio, Jean Christophe Novelli and Anthony Worrall Thompson.

Whirlpool has supplied its stainless steel flat door side by sides as well as the black high gloss side by side trim kit model. The cooking is taken care of with AKM393 5 burner gas hobs and AKZ196 multifunction double ovens.

Ray Isted, Whirlpool’s Brand Marketing Manager, comments:
'These programmes show our products to a wide audience and enhances sales opportunities by strengthening the brand image and showing the reliability and quality of the product'

Web: http://www.whirlpool.co.uk

Why Brand Design Matters – ‘We were thinking of you when we made it’

'Success in household appliances can only come through truly understanding how consumers 'choose' and 'use' products,’ says Electrolux.

‘That is why brand design matters just as much as product design. Strong branding is all about connecting with and understanding the consumer - engaging via real consumer insight & understanding.

‘Electrolux's ambition is to become a global masterbrand and its strategy is to change the way it connects with the customer by placing emphasis on brand design - and in particular being a 'Thoughtful Design Innovator'.

‘Thoughtful because the user comes first (at Electrolux we make a real effort to understand consumer needs through our Consumer Insight programme) and, Innovative because the brand strives to identify new needs and to come up with new solutions that think outside the box (while keeping the consumer central to every element).’

In other words:
'We were thinking of you when we made this'

Andy Mackay, UK Brand & Marketing Director, Electrolux Major Appliances and Floorcare comments:

'The new communication platform 'Thinking of You' clearly differentiates the Electrolux brand in an engaging, real and relevant way - and builds on the company's previous messages - The World's No 1 Choice' and more recently 'Makes Life A Little Easier'.’

Whirlpool Blue Touch™ Washing Range New Consumer Advertising Campaign

Whirlpool has announced the arrival of its Blue Touch washing machine range in a seven month press campaign that includes all the top lifestyle and women’s magazine titles, including Ideal Home, BBC Good Homes, Homes and Gardens, Kitchen, Bedrooms and Bathrooms, World of Interiors and many more.

The campaign will be starting in the March issues - on sale in February.

The Whirlpool Blue Touch is a versatile new washing machine with a stylish electronic display that makes programming incredibly simple.

Thanks to its Sixth sense technology, Blue Touch adapts to everything, from a very small load to a large load. Sixth Sense technology also controls the wash cycle, saving time, energy and water, whilst still giving perfect results every time.

For more information on Blue Touch, visit http://www.whirlpool.co.uk

Ray Isted, Whirlpools Brand Marketing Manager, comments:

'Once again we have created a really stunning ad to launch the new award winning Blue Touch washing machine. Research tells us that the consumer really likes this type of imagery: it breaks the mould of traditional white goods advertising.

The goddess's give Whirlpool 'stand out' in the pages of the magazine and readers can certainly 'Sense the difference' from Whirlpool.'

Display the Benefits of Faster Cooking with Genus from Stoves

Stoves has launched a display stand to demonstrate the key features and benefits of its Genus built-in oven, which has the ability to cook up to four times faster than conventional ovens.

An eye-catching way for retailers to promote the benefits of this oven, the display stand houses one Genus oven, an integrated LCD screen and a built-in DVD player and will also be supplied with a presentation DVD ideal for generating interest in store.

Available exclusively to Glen Dimplex Home Appliances Elite Club members, the stand provides an opportunity for retailers to effectively communicate the lifestyle benefits this new technology has to offer; demonstrating the perfect results Genus delivers in a fraction of conventional cooking time to increase consumer demand and maximise profit opportunities.

For further information on all products and services available from Glen Dimplex Home Appliances please contact your local Area Sales Manager or email eliteclub@gdha.com.

The Wall Hung Revolution: Retailers are you Ready? - Geberit to Launch Consumer Campaign

Geberit Ltd., specialist in frame systems for wall mounted sanitaryware, will be launching in April 2006 a major consumer campaign to inspire the general public about the 'wall hung' look and dispel people's fears about the technology. The company says that wall hung is the fastest growing market in the sector and is becoming increasingly fashionable; Geberit estimates that the UK market will increase by at least six fold over the next five years.

Offering a sleek, modern, minimalist look, wall hung technology allows unsightly pipework to be hidden and eliminates awkward hard to clean areas, as well as offering the impression of extra space. Homeowners without any knowledge of how a wall hung system works may be apprehensive about how strong such fittings are and what happens if something goes wrong with the cistern. These are key concerns that Geberit will address with this campaign, but the company will also highlight the stunning looks and design flexibility offered.

With the key message of 'Let Geberit transform your bathroom' the company will be working closely with Geberit displaying bathroom retailers. A range of supporting marketing material aimed at the consumer, which includes a stylish brochure on how wall hung technology can be used to stunning effect within different bathroom situations, will be available. In addition, a Geberit consumer website and helpline will answer people's questions and direct them to their nearest Geberit displaying retailer.

Geberit is committed to helping bathroom retailers achieve sales growth for wall hung products. Retailers interested in signing up with Geberit, or who want more information on the campaign and supporting collateral should contact Geberit Ltd. on 01662 717811. Special product discounts are also available for retailers looking to set up wall hung displays in store.

The key to a good wall mounted bathroom is a first class frame system which is sturdy, reliable, easy to fit and versatile. The Geberit Duofix wall hung frame system has been perfected over more than 20 years and is considered the industry's standard. Complete with built in cistern and ready to connect pipework it is incredibly easy to install and maintain. Load bearing in its own right the Geberit Duofix frame can take a 400kg (64 stone) load and the patented Geberit cistern design offers easy access through the flush plate aperture for simple maintenance.

Web: http://www.geberit.co.uk

On the Road with Twyford Bathrooms

Twyford Bathrooms is taking its new range of products direct to its customers up and down the country during 2006.

Following a period of consultation with its extensive customer base, the company felt that it needed to utilise investment on targeted design road shows for key customers such as Developers, Retailers, Interior Designers and Architects.

Commenting on the decision, Anna Burns, Marketing Manager, Twyford Bathrooms says:
‘We want to bring Twyford Bathrooms and its products and designers to our customers in 2006. So instead of an exhibition programme for 2006, Twyford is taking to the road!’

The road shows and workshops aim to go further than showing products off the production line as seen at standard exhibitions. The Tour bus sets off from London on July 20th and runs until Easter, covering Great Britain, Dublin and Northern Ireland.

The Bus will preview Refresh a new mid range Twyford suite, with a definite designer edge that is set to replace the perennially popular Advent. Also on board is Flow, designed by the architect Hadi Teherani, which despite its exclusive credentials, forms part of the Twyford core offer to developers, builders and specifiers.

The Tour forms a platform for discussions with the Sanitec / Twyford Design Team and guest appearances from key external designers such as Antonio Citterio and Hadi Teherani.

Anna continued:
‘We will be demonstrating design of the future with computerised graphics and foam models, whilst reviewing worldwide trends in design and functionality.

‘We believe that this strategy for 2006 will enable us to gather crucial input from our key customers before products hit the production line and are displayed on an exhibition stand.’

Those wishing to catch Twyford on the Road should resister at ontheroad@twyfordbathrooms.com or call the Tour Line on 01270 871 416. Also they will then be sent details of the bus timetable for their area.

Maytag's Winning Combination

Maytag UK has donated an Admiral laundry appliance to kick start the rugby season for the Petersfield Rugby Football Club.

Founded in 1927, the club has had many a successful season, but like all clubs has to expend vast amounts of energy raising funds to buy everything from kit to clubhouses. Maytag has come to the rescue with a great solution. Chris Todd, Club Commercial Manager, says, ‘Not only do we look the part with the Maytag logo splashed across our shirts, we can keep them clean too, thanks to the generosity of Maytag and the fantastic Admiral washer.’ Chris continues, ‘It was always such a nightmare to try to get the enormous quantities of kit washed quickly and to maintain it in good condition. This vast and fast machine just gobbles up huge quantities of gear, the muddiest you could ever imagine and washes it all in no time at all. We are really grateful for the support.’

Janet Holland, Sales Planning and Inventory Manager, Maytag UK who arranged the sponsorship remarks, ‘It is always great to support those who enjoy sport and make the washing of the kit less arduous when the rewards of a game have worn off. This is a great test for the Admiral machine and it will certainly earn its keep.’

Petersfield are currently 4th in London South West 4 league the highest they have been at New Year since they went up three seasons ago. And since they have been washing their kit in Maytag's Admiral appliances the teams haven't lost a game!

Mereway Bathrooms Introduces Adriatic Gloss Oyster

As part of a strategy to expand Mereway Bathrooms furniture appeal to customers, the company is renaming all Pergamon furniture and worktops to 'Oyster'. The move is designed to encourage consumers not to feel restricted to having Pergamon as their only sanitaryware choice, widening their options to select other potential sanitaryware colours and styles.

Adriatic Gloss Oyster is part of the Adriatic range that already consists of Gloss White and Gloss Ice Blue. The door comes in a high gloss finish with sharp radius edges giving a sleek and stylish appearance.

The Adriatic Gloss Oyster door is available on a colour co-ordinated carcass to provide a consistent finish throughout the bathroom. An Aluminium slim 'D' handle is the perfect accompaniment for this particular range. A Mereway Bathrooms Oyster Pearl solid surface worktop can also be integrated to complement the Gloss Oyster units further.

Short wall units can be top hung and bottom hung to provide essential storage solutions. A telescopic towel rail and a universal mirror with overhead mirror lights are just some of the accessory options that can be used to complement the range.

Tel: 0121 706 5750
Web: http://www.merewaybathrooms.co.uk

De Dietrich Offers 30 Day Trial Period Allowing Consumers to Discover Induction in their Own Home

De Dietrich, the premium appliance brand and specialist in induction technology has launched a 30-day trial period to consumers who purchase a new induction hob.

‘Induction hobs are faster, more controllable, more economical, easier to clean and safer than any other type of hob on the market today,’ says the company.

‘Top chefs are also publicly extolling the virtues of induction; Anton Mossimann has recently publicly stated 'it is the way forward' in cooking.’

In order to make these benefits available to a wider audience and to encourage consumers who are still reluctant to try out new technologies, De Dietrich is offering a 30-day trial period, whereby customers who buy an induction hob can use it for 30 days and judge for themselves the advantages of induction.

If after that period, they are not entirely satisfied with its performance, they can exchange it for any other type of De Dietrich hob, no questions asked.

All De Dietrich induction hob purchases can qualify for a free set of 'induction friendly' pans, during the period of the promotion. The consumer can keep the pans even if they decide to return the induction hob.

To find out about the full terms and conditions and to obtain leaflets, contact your De Dietrich Area Sales Manager, e-mail marketinguk@elcobrandt.com or you can download the form from the website http://www.dedietrich.co.uk.

A unique, hand-crafted and free-standing timber tap display unit produced in-house by Imperial Bathrooms not only demonstrates the company’s continued commitment to its expanding retailer network, it exemplifies its capabilities as a manufacturer of finest quality timber bathroom furniture.

172cm high, 56cm wide, and 28cm deep, this impressive and imposing multi-level curved display unit is designed to house five of Imperial Bathrooms’ latest ranges of brassware, together with its current 96-page Design Guide. Comprising open display shelves lined with solid oak bows, it incorporates four mono basin tap mixers at a lower level, along with a mono basin mixer and bath shower mixer at its helm.

Reflective of Imperial Bathrooms’ ethos ‘A Modern Classic’, the display unit is available in two options. Whilst one displays the company’s new line-up of contemporary brassware, including Isis, Capstone, Damonte, Crystal, Precision and Aquila, the alternative unit provides retailers with the opportunity to display the company’s line-up of traditional brassware including Regent, Victorian, Westminster, Crown and Edwardian. A flat-back design enables the unit to be positioned against a wall or, for a central display, it may be placed back-to back with a second unit.

Imperial Bathrooms’ Sales Director, John Gill, comments: 'As well as providing a dramatic and functional retail display aid, this new unit is reflective of our innovative approach to POS. Our brassware range has expanded considerably over recent months and this new display unit will enable consumers to appreciate the quality and attention to detail of our solid brass products.'

The tap display unit is available free to all supporting stockists and may be obtained by contacting Imperial Bathrooms’ Sales Department on: 0870 60 61 62 3. For further information on the company’s brassware range or any other products, visit www.imperial-bathrooms.com.

Siemens's Advertising Campaign Scales New Heights

In the run up to Christmas, kitchen appliance manufacturer Siemens is introducing a new quartet of advertisements promoting selected freestanding products.

The four new executions focus on a dishwasher, washing machine, tumble dryer and Porsche breakfast set, all projecting Siemens as the best of its kind in that particular product group.

Against a themed background, each appliance blends into the scene with an appropriate 'play on words' that emphasises the qualities associated with the Siemens brand.

The dishwasher execution is set against a backdrop of tall sky scrapers, saying: ‘We've taken dishwashing to new heights’ while the top of the range Serie IQ washing machine is pictured in front of snow capped mountains with the words: ‘The range others look up to’. The tumble dryer is pictured in the desert with the line: ‘If you've seen a better tumble dryer it must have been a mirage’ and the new Porsche 2 breakfast set execution proclaims: ‘The range that eats its rivals for breakfast’

In all four cases, the company's new strapline: 'Siemens. The future moving in' appears at the base of the advertisement in a bold grey band for synergy across the promotional campaign.

Between now and Christmas, these four new single page advertisements are appearing in quality national newspaper weekend magazine supplements such as the Sunday Times and Sunday Telegraph magazines plus Guardian weekend.

In addition, double page spreads showing the company's new 's-line' oven range will be appearing in selected home interest publications like 'Ideal Home', 'Elle Deco', 'House Beautiful' and 'Grand Designs' for the remainder of 2005.

Colin & Justin Choose Clearwater Collection

Clearwater Collection recently provided one of its free standing baths to a popular TV programme.

Freestanding bath manufacturer Clearwater Collection has delivered one of its luxury baths to Colin and Justin's show 'How Not to Decorate'.

Colin McAllister and Justin Ryan chose Clearwater Collection during the latest series of their hit Five show. In the episode, shown on Thursday 17th December at 8pm, the pair were invited to redesign the bathroom of a house in High Wycombe.

Colin and Justin totally gutted a bedroom, shower room and toilet to create a huge bathroom in the residence. The two designers called upon Clearwater Collection for one of its Nouveau Flat Top baths for the project.

The Nouveau is an example of a bath contemporary in style but suitable for all kinds of bathroom. Available with either a traditional roll top or a more contemporary flat top, the Nouveau's sleek lines make it the perfect focal point for any bathroom.

‘At Clearwater we aim to produce top quality, beautiful baths for all shapes and sizes of bathroom,’ says Clearwater managing director Darren Allison. ‘Many people think a freestanding bath is only suitable for a very large, traditional bathroom but that simply isn't the case. We can all accommodate this kind of luxury - and add a whole new look to our bathrooms at the same time.’

Darren continues: ‘We were more than happy to supply one of our Nouveau baths to the programme and look forward to seeing it on TV.’

Clearwater Collection Limited combines traditional shape with cutting edge design to create luxury baths. The company exports to 25 countries and numbers celebrities amongst its clients including Paul McCartney, Victoria and David Beckham and Italian Prime Minister Silvio Berlusconi.

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