De
Dietrich Offers Complimentary 5 Year Upgrade on 2007 Range
De
Dietrich
is offering a complimentary 5 year parts upgrade to its standard guarantee
for all appliances in its 2007 range if purchased prior to 30th September
2007. There is no minimum purchase required and registration is extremely
simple, via FREEPHONE or by filling in a Registration Form and returning
by FREEPOST.
Registration forms are available from De Dietrich Area Sales Managers.
A downloadable version will be available from the De Dietrich website,
http://www.dedietrich.co.uk
De Dietrich Sales (Trade) 01256 308 067
Email: sales@fagorbrandt.com
Fagor
Offers Free 5 Year Parts and Labour Guarantee on Selected Products
Until 31st December 2007, Fagor is
offering a free 5 year parts and labour guarantee on over 30% of its 2007
range. There is no minimum purchase required and registration is extremely
simple via FREEPHONE or by filling a Registration Form and returning by
FREEPOST.
Registration Forms are available from Fagor Area Sales Managers.
Fagor Sales (Trade): 01256 308 067
Web: http://www.fagor.com/uk
Second
Time Around for Stoves on the New Paul O'Grady Show
In
October, Stoves, Belling
and New World all starred on Channel
4's Paul O'Grady Show, during live cooking demonstrations with Jamie Oliver;
now Stoves has been called on again to help Paul himself cook up a tea
time treat.
In
the first week of shows in the new year, Stoves 900EF electric fanned
double oven was featured on set when presenter Paul O'Grady tried his
hand in the kitchen, flipping pancakes.
Kate Waller, Brand Manager for Stoves, comments:
‘To have our products selected last year for use by Jamie Oliver
on The New Paul O'Grady Show was a fantastic opportunity and for Stoves
to be featured again in 2007 is a great result.
‘As one of the most popular weekday shows around, we are proud to
have been involved and hope the viewers were inspired by Paul to don an
apron themselves and get cooking!'
For further information on the full range of Stoves appliances, please
visit http://www.stoves.co.uk
or call 0871 222 2625. Additional information on the Paul O'Grady show
is available at http://www.channel4.com.
Dubai
Dreams...Baumatic Sponsors Local Rugby Team's Dubai Adventures
Always
keen to support the community, Reading-based company Baumatic
UK has sponsored local rugby team - the renowned Redingesians
- at the first leg of the world 7-a-side series in Dubai.
The
7-a-side series is an international event with teams competing from all
over the world in venues such as Cape Town, Adelaide, San Diego, London
and Hong Kong. Having secured its place in the finals, the Redingesians
turned to Baumatic for help to enable the team to make the trip to Dubai,
where the company has recently introduced its quality appliances to the
lucrative Persian Gulf market.
The side put up a great fight winning their group and semi final to qualify
for the final in front of a 30,000 strong crowd. The Redingensians were
quite at home in the pouring rain that ensued but were unfortunate to
lose out to a strong team from the Pyrenees after putting in a performance
that did Baumatic proud.
In the international Competition South Africa beat New Zealand to clinch
the Trophy after knocking England out in the semi-final.
For more information on Baumatic call 0118 933 6900, http://www.baumatic.com
Fagor
Launches New 2007 Consumer Advertising Campaign
Fagor has launched a new consumer press advertising campaign, which evokes the 'Inspired Style' of the brand. Featuring a single copy execution, this highlights the high quality and stylish appliances in a contemporary setting.
The
campaign will feature full page colour advertisements in the March issues
of Ideal Home Magazine, BBC Good Homes, and Real Homes.
Fagor Sales (Trade): 01256 308 067
Web: http://www.fagor.com/uk
De
Dietrich Launches 2007 Consumer Advertising Campaign
De Dietrich, the premium kitchen appliance brand has launched a new heavyweight consumer press campaign with increased expenditure for 2007.
The
campaign continues its theme of 'Beauty and Innovation' and features separate
copy executions that highlight three of the most exciting products from
the 2007 range: the DCM6120X Double Pyrolytic Range Cooker; the DTi309X
Induction Hob and the DOD448X Double Pyrolytic Double Oven.
Full page advertisements will be featured in 25 Beautiful Kitchens, 25
Beautiful Homes, Homes and Gardens, Inside Out and House Beautiful. The
campaign will continue throughout the year.
De Dietrich Sales (Trade) 01256 308 067
Email: sales@fagorbrandt.com
Web: http://www.dedietrich.co.uk
Xtra
Incentives on New Aqualux Products
Aqualux
is offering three extra-ordinary incentives to launch its new Aqualux
Xtra range.
To promote the new collection, which has been designed as an easy solution
for specifiers and installers particularly in the new build and refurbishment
markets, Aqualux is encouraging its customers to keep warm this winter
by giving away a stylish blue fleece with any purchase from the Elite
Xtra range.
The free Aqualux Xtra fleece is being given away with any purchase of
a side panel with a Frameless Pivot door, Framed pivot door, Bi-fold door
or with a Sliding door and Corner Entry.
Aqualux is also offering a free beanie hat and flask with any Aquarius
Xtra door or door and side panel including the Pivot door recess, Pivot
door and side panel, Bi-fold door recess and Bi-fold door and side panel.
Trade customers are also being offered a free display unit and 75% off
all Xtra display doors.
Aqualux Xtra offers installers and specifiers a range of products to suit
all types of installation.
Both Elite Xtra and Aquarius Xtra offer an extra 54mm of adjustment for
increased flexibility, a comprehensive range of size options from 760mm
up to 1200mm for a sliding door.
Added-value extras such as integral towel rail and a stylish handle on
the Framless pivot door come at no extra cost to the standard Aqualux
and Elite Classic collections.
For more information about these offers log on to http://www.aqualux.co.uk
or call 0870 241 6131
Maytag
Extends Capital Bonds Promotion to March 31st 2007
Maytag
UK is kick starting the New Year by extending its Capital Bond
Incentive promotion for retail staff.
Originally part of Maytag's autumn promotion in 2006, the Capital Bonds
incentive promotion has been extended until the end of March 2007. Retail
staff have the additional opportunity of incentives worth up to £75
for each sale on various Admiral and Maytag refrigeration and the Maytag
Drying Cabinet.
Marketing Manager for Maytag UK, Stuart Frost remarks, Capital Bonds are
a great way for the team to earn superb rewards for their sales effort.
These flexible rewards are valid in most of the UK's high street top fashion
and home retailers, hotels, restaurants and even leisure pursuits from
green fees to bungee jumps. So there is an incentive there for everyone.’
Capital Bonds may be earned on:
* Admiral fully clad stainless steel side-by-side, SAC224GB
* Maytag's three-door TriLogy
* Maytag's SOV225GB side-by-side (pictured) and
* Maytag Drying cabinet
To continue your scheme or sign up contact your Area Sales Manager or
call Leigh Spiking at Maytag UK. And for latest version of Maytag's quarterly
marketing communication, 'Outlook' telephone 01737 231269 to find out
more.
Web: http://www.maytag.co.uk
Marflow
Brassware Hits the Silver Screen
The
St James collection of bathroom brassware from Marflow
Engineering has taken a starring role in a new award-winning
film that's hotly tipped for this year's Oscars.
The
classic styling of the St James collection provided the perfect period
feel in the new Dutch World War Two blockbuster 'Zwartboek' ('Black Book')
by Paul Verhoeven, maker of 'Basic Instinct' and 'Robocop'.
Marflow's Dutch distributor International Bathrooms was chosen as the
exclusive supplier for all bathroom suites for the movie, which won Best
International Film at September's Venice International Film Festival and
is nominated for Best Foreign Film in the forthcoming Academy Awards in
February 2007.
'Zwartboek' has already entered the history books as the most expensive
film ever made in Holland, at 55 million euros, and has been sold to more
than 50 countries worldwide.
It tells the story of Jewish singer Rachel Stein, whose family is killed
by the Nazis just before the liberation of Holland in 1944. Rachel joins
the resistance, vowing to find the man responsible for the death of her
parents.
The St James collection is one of Marflow's most popular ranges, and appears
in 'Zwartboek' in the scenes of the German headquarters. Inspired by the
very best in classic Victorian design, the collection includes a wide
range of authentically styled showerheads and valves, taps, mixers and
bathroom accessories.
Crafted from hand polished brass and finished in chrome, antique gold
or bright nickel, the collection uses the finest English porcelain to
help create a stunning overall look.
The St James collection is the company's best selling export product and
can be found in homes and hotels in over a dozen countries. With the release
of 'Zwartboek', its international credentials are set to increase even
further.
Web: http://www.marflow.co.uk
Maria
Sharapova Named Whirlpool 6th Sense Player of the Year
Maria
Sharapova has been named the second annual winner of the Whirlpool
6th sense Player of the Year, announced recently at the season-ending
2006 Sony Ericsson Championships in Madrid. The award, which honours the
player who has demonstrated the most 6th sense intuition over the course
of the year, was presented to Maria by Dino Olivetti, Brand Director,
Whirlpool Europe.
Maria
was one of the three world's top players short-listed for the award via
an online competition organised by Whirlpool, Premier Sponsor of the Tour.
The competition ran from March '06 to October '06 on http://www.eurosport.com,
http://www.sonyericssonwtatour.com
and http://www.whirlpool.eu.com.
Over 54,000 people participated with over 15,000 voting for the three
players they felt best reflected 6th sense intuition - sharp intelligence,
unbeatable performance and pinpoint precision. The three finalists chosen
were Martina Hingis, Maria Sharapova and Amélie Mauresmo.
From the finalists, Maria was chosen to receive the Award by an expert
panel and the online voters from across Europe. The panel consisted of
former World No. 1 and 14 time Grand Slam title winner - Arantxa Sanchez;
Co-President of the International Tennis Writers Association, Eleanor
Preston; and Eurosport's leading tennis commentator, Simon Reed.
Commenting on receiving the award, Maria said, ‘I'm thrilled to have
won the Whirlpool 6th sense Player of the Year award for 2006. It completes
a great year for me and it is an honour to win such an award against the
world's best players. The significance of intuition in my game is that
I try to anticipate my opponent so I can react faster and with greater
precision. As the game gets faster and the competition stronger, intuition
becomes even more important.’
Giuseppe Perucchetti, Vice President, Brand Marketing, Whirlpool Europe
commented, ‘Maria has had a fantastic season and I am delighted that
our consumers across Europe along with the judging panel have recognised
her outstanding abilities. Top tennis players demonstrate how important
intuition is in a player's range of skills, just as we demonstrate the
importance of intuition in our products. We are delighted that she has
been chosen to receive the Whirlpool 6th sense Award’.
‘This is a special award for our players, and one that truly captures
of the essences of both the Whirlpool and women's tennis brands,’
added Tour CEO Larry Scott.
‘I think that Sharapova is demonstrating all her senses and abilities
to win and that is why her good results come about’, commented Arantxa
Sanchez.
Whirlpool Europe
With 14,000 employees, a sales presence in over 30 European countries
and manufacturing sites in seven countries, Whirlpool Europe is a wholly
owned subsidiary of Whirlpool Corporation. The world's leading manufacturer
and marketer of major home appliances Whirlpool Corporation has annual
sales of more than $19 billion, more than 80,000 employees, and more than
60 manufacturing and technology research centers around the world. The
company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp,
Bauknecht and other major brand names to consumers in nearly every country
around the world.
Whirlpool's European Operations' Centre is located in Comerio (VA), Italy.
For further information on the company, please visit http://www.whirlpool.eu.com
Whirlpool
Extends Sponsorship of Sony Ericsson WTA Tour
Whirlpool
Europe and the Sony Ericsson WTA Tour announced recently the
extension of their sponsorship agreement for an additional three years,
through 2009. The extension marks an incredibly successful and innovative
partnership that was launched in April 2004, and that has been highlighted
by increased brand awareness, consumer engagement and community outreach
for Whirlpool. The deal also signals the increasingly global popularity
of women's professional tennis, the world's leading sport for women.
Whirlpool will continue its relationship with the Sony Ericsson WTA Tour
to help leverage its integrated marketing campaign to raise awareness
of the Whirlpool 6th sense technology and engage with consumers across
Europe. The Tour, which comprises the world's leading women's tennis players
will continue to provide the perfect brand match for Whirlpool. The core
characteristics of Whirlpool 6th sense technology - intelligence, precision
and performance - closely replicate the skills required to compete and
succeed at the top of women's tennis, providing an ideal platform to showcase
Whirlpool products.
‘We are extremely excited to be continuing our partnership with the
Sony Ericsson WTA Tour,’ said Giuseppe Perucchetti, Vice President,
Brand Marketing, Whirlpool Europe. ‘The Tour offers us an ideal opportunity
to connect with our consumers and showcase our technology across Europe.
We are also delighted by the amount of money raised for Habitat for Humanity
from the Aces for Homes initiative and would like to thank the players
on the Tour for scoring so many aces!’
‘Whirlpool has done a great job leveraging the power, glamour and
appeal of our players and matching it with their core brand strengths’
said Larry Scott, CEO of the Sony Ericsson WTA Tour. ‘We are thrilled
that our partnership with such an innovative world-class brand such as
Whirlpool will be continuing into the future.
This sponsorship has been incredibly successful because of the integration
of television, new media and community outreach to engage consumers. Our
players and tournaments have truly engaged with Whirlpool and we look
forward to building on the success to date over the next three years.’
‘Whirlpool has become a great partner of women's tennis and I'm really
excited that this partnership has been extended,’ said Elena Dementieva.
‘It's a great brand and players really support the community outreach
and charitable initiatives, which have made this sponsorship unique in
many ways.’
Whirlpool's sponsorship of the Tour has been marked by a series of innovative
elements. Activities include broadcast sponsorship of women's tennis on
Eurosport and significant on-court signage presence at tournaments throughout
Europe, including the Sony Ericsson Championships, highlighted by a new
and consistent look for the player bench and umpire's chair area. Further
activities include print advertisements utilising Tour stars to promote
Whirlpool's 6th sense technology, sponsorship of the Tour's TV News Service
in Europe, the ‘Aces for Homes’ charity programme in partnership
with Habitat for Humanity, Whirlpool Fantasy Tennis, which enables fans
to select teams of real players and chart their progress throughout the
season and finally, the 6th Sense Player of the Year award. Whirlpool
will continue to benefit from and build upon these elements under the
new deal.
In addition to the renewal, Whirlpool and the Tour announced that €163,000
has been raised through the joint initiative 'Aces for Homes', which aimed
to raise money for Habitat for Humanity, the official social cause of
Whirlpool and the Sony Ericsson WTA Tour in Europe. In June 2005, €10
was pledged for every ace scored on the Tour. Since then, a staggering
total of 16,300 aces have helped raise the funds, which will go towards
rebuilding 45 homes in the community of Nochikuppam, a village in Chennai
region, South East India that was decimated by the tsunami.
Don Haszczyn, Area Vice President, Europe and Central Asia, Habitat for
Humanity said ‘The exemplary support and advocacy of Whirlpool and
the Sony Ericsson WTA Tour over the initial three years has helped many
families out of slum housing and into simple, decent homes. Their continued
partnership will give hope to many more families in need and a big boost
to getting the issue of inadequate shelter onto the public agenda across
Europe and beyond. A huge thanks to Whirlpool and the Tour from all at
Habitat for Humanity and from those families whose lives they have touched.’
In addition to Aces for Homes activity, Whirlpool will continue to have
access to some of the top seeded women players to carry out projects and
raise the profile of Habitat for Humanity. Top players Amelie Mauresmo,
Nadia Petrova and Mary Pierce have all served as official ambassadors
for the programme and participated in various activities to support Habitat
for Humanity. Initiatives involving Tour players in Habitat for Humanity
builds across Europe and the Whirlpool 'Love Food' cookbook, a unique
collection of favorite recipes from the players, endeavor to raise awareness
and further funds for the charity.
Whirlpool will also utilise its sponsorship to provide unique opportunities
for consumers to watch live action tennis and personally meet some of
the world's leading players.
The partnership extension with Whirlpool represents the continuation of
another premium brand among the Sony Ericsson WTA Tour's growing list
of market leading partners, which includes Sony Ericsson, Dubai Duty Free,
Porsche, Travelex, Wilson, Bed Bath & Beyond, Gatorade, USANA, Luxilon,
Waterford and Saddlebrook Resort, among other Tour partners.
Whirlpool Europe
With 14,000 employees, a sales presence in over 30 European countries
and manufacturing sites in seven countries, Whirlpool Europe is a wholly
owned subsidiary of Whirlpool Corporation. A world's leading manufacturer
and marketer of major home appliances Whirlpool Corporation has annual
sales of more than $19 billion, more than 80,000 employees, and more than
60 manufacturing and technology research centers around the world. The
company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp,
Bauknecht and other major brand names to consumers in nearly every country
around the world.
Whirlpool's European Operations' Centre is located in Comerio (VA), Italy.
For further information on the company, please visit the Web Site http://www.whirlpool.eu.com
About the Sony Ericsson WTA Tour
The Sony Ericsson WTA Tour is the world's largest premier professional
sport for women with more than 1,300 players representing 75 nations competing
for $60 million in prize money at the Tour's 63 events in 35 countries.
More than 4.5 million people attended women's tennis events in 2005 with
millions more watching events on television networks around the world.
The Sony Ericsson WTA Tour season concluded with the Sony Ericsson Championships
at Madrid Arena in Madrid, Spain, November 7-12, 2006. Further information
on the Tour can be found on the Internet at http://www.sonyericssonwtatour.com.
About Whirlpool/Habitat for Humanity Relationship
Whirlpool is the largest global partner of Habitat for Humanity International,
an International housing charity. The company has supported the charity
since 1999 and recently introduced this partnership to the Sony Ericsson
WTA Tour. Habitat for Humanity International is seeking to eliminate poverty
housing from the world by inviting people of all backgrounds, races and
religions to build houses together in partnership with families in need.
Whirlpool has supported the charity in many different ways over a number
of years, both through conventional and unconventional means. Support
has ranged from product donations through to Whirlpool employees actively
helping in building projects.
Through product donations, Whirlpool Europe donates 3 products to every
Habitat Home built in Europe and Central Asia. Worldwide, Whirlpool Corporation
has donated more than 50,000 appliances at discount to Habitat for Humanity
affiliates and families.
Almost 3,500 Whirlpool employees have helped to build Habitat Homes in
Whirlpool locations and further Habitat houses in North America, Europe
and South Africa. The partnership in now active in 18 countries worldwide
and Whirlpool has more recently been involved in rebuilding communities
throughout SE Asia who have been effected by the Tsunami. The charity
is close to the hearts of all Whirlpool employees and goes far beyond
financial donations.
Stoves
Ovens and Hobs on Set for the New UKTV Food Series Local Food Heroes
Four
Stoves built-in electric ovens and
built-in gas hobs have been placed on set for the new series of UKTV Food's
Local Food Heroes 2006, which began on Monday 20th November 2006.
Presented
by Gary Rhodes, Rosemary Shrager and Oliver Roe, the show searches for
the nation's local food heroes, from cafes serving freshly cooked regional
dishes to butchers selling meat from nearby farms, with a series of regional
heats to discover the overall winner for 2006. Showing weekdays at 8pm
on UKTV Food from 20th November, the four Stoves ovens and hobs will be
in use throughout the series, helping the shortlisted contenders compete
against each other to win the coveted Local Food Hero Award.
The 600EF single electric fanned double ovens have a whole host of practical
features to make cooking under the studio lights less stressful. With
a high performance variable grill and LED clock/automatic programmer function,
the 600EF also has twin side lights and a handy door arrest position whilst
the 700GE 70cm gas hob has five variable burners, powerful central wok
burner and twin enamelled pan supports. Suitable for the serious chef,
the ovens also feature wide mirrored viewing windows so it's easy to keep
an eye on how things are cooking.
With Stoves Pristine® enamel, which is up to three times easier to
clean than standard enamels, and removable control knobs, shelf supports
and inner glass, these ovens are guaranteed to make the whole cooking
process more hassle free for each contestant.
Ideal
Rewards & Experiences from Ideal Bathrooms
Specialist
bathroom distributor, Ideal Bathrooms
has introduced Ideal Rewards & Experiences - an initiative to reward
qualifying customers for their on-going loyalty. The promotions will offer
purchasing merchants and retailers an opportunity to earn points which
are then converted into prizes.
‘The Ideal Rewards and Experiences initiative is designed to give
something back to our customers over and above our usual high quality
service,’ said Ideal Bathrooms' Commercial Director, Martin Carroll.
‘In keeping with our product values, we have joined forces with Argos
and Red Letter Days to offer our customers top quality rewards for their
loyalty to Ideal Bathrooms. The bigger the purchases, the better the reward!’
The Ideal Rewards scheme launched on 3rd July 2006 with the first two-month
programme covering Ideal Standard valves and brassware ranges. The remainder
of the year will see additional promotions featuring Mira showers and
the Ideal Standard Whirlpool collection.
The scheme will be on-going with different product groups being 'rewarded'
during specific periods and points redeemable for each specific promotion.
For full details and conditions, contact Ideal Bathrooms on 01908 278501.
The Ideal Rewards and Experiences scheme reflects Ideal Bathrooms' desire
to focus more on its sales activities in a rapidly changing marketplace.
It is just one of a number of sales and marketing initiatives being rolled
out by Ideal Bathrooms over the coming months.
Having recently expanded the marketing department within the company,
the sales function has now been strengthened with the appointment of a
dedicated Sales Director. Rob St Barbe has extensive experience covering
manufacturing, merchanting and retailing. Rob is based at the Milton Keynes
head office and is responsible for the team of eight Area Sales Managers
covering the UK.
‘I'm thrilled to be joining Ideal Bathrooms at this exciting time,’
said Rob. ‘The company has enjoyed great success over the last 25
years and I'm looking forward to building on that success for the future.’
Ideal Bathrooms is intent on growing its business and the new Sales Director
will bring added focus onto the sales side to help achieve the company's
ambitions.
A
Crystal Clear Winner of Pegler Tap Competition!
To
celebrate the launch of the BRITA Water Filter tap from Francis
Pegler Doncaster based Pegler organised a fun competition to
come up with a strapline for this new product and the winner has now been
announced.
He is Michael Platts from Croydon in Surrey, who wins a 3-Way Titanium
Francis Pegler/BRITA Filter tap. Michael proved he is a Brita alright
by coming up with the winning strapline: ‘BRITA Water Filter Taps
from Francis Pegler for crystal clear cascading water. Get tomorrow's
technology today.’
Very few people turn down filtered water and now Michael can have it on
tap in his home anytime he wants. Users of BRITA filtered water notice
the difference immediately when drinking tea and coffee. Once people have
experienced the improvement BRITA filtered water makes, they never want
tea or coffee made with ordinary tap water again.
This is particularly true of people who enjoy a drink in high street coffee
shops - few realise their drink has been made using filtered water, but
they do notice when they try and replicate the taste at home.
Michael won by entering the competition in the July edition of Plumbing
Update, the monthly plumbing newsletter provided by Pegler for installers
up and down the country.
Commenting on his win, Michael said, ‘I was delighted to win the
Pegler Tap competition. Having filtered water straight from the tap is
a great idea and I can't wait to start using it.’
Pegler marketing manager Phill Jackson said, ‘Michael came up with
a great strapline and is a worthy winner. The complete range of these
special filtered water taps is now available through merchants and as
word spreads about this unique product, the BRITA Water Filter Tap from
Fancis Pegler will be seen in kitchens throughout the country.’
Tel: 0870 1200 284
Web: http://www.pegler.co.uk