The
Proof is in the Christmas Pudding
Leading sink manufacturer, Franke,
has joined forces with its distributors to deliver over 5,000 Christmas
puddings to retailers this year as a thank you for all their hard work.
The 2005 Franke Christmas pudding order was bigger than ever, even forcing
the Cheshire bakery that prepared the tasty puds to close the shop floor
for a day to ensure they were ready on time.
John
Swain, product manager for Franke UK, commented: 'The Franke Christmas
pudding has become somewhat of a tradition for our retailers and demand
for them is always high.'
telephone 0161 436 6280
http://www franke.co.uk
New
POS Banner Paints the Perfect Picture of Imperial Bathrooms
Following
the recent launch of new products, a new-look comprehensive design guide
and web site, two successful retail and consumer store promotions, an
intensive trade and consumer PR and advertising campaign and in-store
timber sample swatches, Imperial Bathrooms
continues to support its expanding network of UK stockists with the unveiling
of an eye-catching retail display hanging banner.
The
new canvas banner, portrait in design, measures 800 x 1200mm. The image
emulates the front cover of the company’s free Design Guide by displaying
a selection of the latest core products including baths, sanitaryware
and hand-made timber furniture. It also serves to reaffirm the company’s
successful new brand-positioning platform – A Modern Classic.
The banner is suitable for wall-mounting but, where wall space is limited,
it may also be suspended from the ceiling with the aid of an integral
hanging kit. Despite its size, when ceiling hung, light can still permeate
through it courtesy of its distinctive wide-weave canvass material.
Imperial Bathrooms’ Sales Director, John Gill, said: 'The momentum
of change at Imperial Bathrooms continues to gather force and the introduction
of this hanging banner not only re-enforces our commitment to our retailer
network, it reflects the new and innovative direction of the company.'
He added: 'Just as the quality and opulence of our products is unquestionable,
our POS material has to reflect this status and we feel confident that
this latest material will certainly enhance retail displays.'
The hanging banner is available free to all supporting stockists and may
be obtained by contacting Imperial Bathrooms’ Sales Department on:
0870 60 61 62 3.
For further information visit http://www.imperial-bathrooms.com.
Ignis
Roadshow a 'Tremendous Success'
The Ignis roadshow, was taken to eight locations throughout the country in eight days and covered Scotland, Washington, Leeds, Manchester, Birmingham, Swindon, Southampton and ended at Whirlpool’s National Sales Office in Croydon. Over 100 trade partners visited the show in total, and a significant number of these have already placed orders. All involved in the show are extremely encouraged by the responses received.
Paul
Hollingworth, Whirlpool Sales Director also commented:
‘We have had an excellent response to the Ignis launch to trade partners
from our UK wide roadshow launch last week. Trade partners, and their
customers, were impressed by the breadth of the new product range and
its clean, stylish functionality.
‘The outstanding quality of the build was a frequently heard comment
from visitors. A healthy number of orders were agreed at the roadshows,
and trade response and feedback has been extremely positive.
‘The new range extends our influence in the built in market and gives
a strong brand presence at the entry level.’
The New Range
The range has been significantly enhanced, with the addition of new single
and double ovens, a new 70cm gas hob, a 90cm chimney hood and a 70/30
fridge freezer, enabling you to mix and match designs. These new additions
to the range make it suitable for those retailers supplying house builders.
The current range has been brought together in a new redesigned Ignis
brochure that is available now.
The history of Ignis
Ignis has a strong brand heritage, established since 1943 when the brand
was formed by Guido Borghi in Comerio, Italy to manufacture cooktops.
In 1954 Ignis expanded into cookers and in 1965 the Sienna factory in
Italy was opened for cooling products. The operation soon expanded from
there to Europe and other parts of the world.
In 1970 a joint venture with Philips produced a manufacturing plant in
Trento, Italy, and the production of dishwashing started, leading in 1974
to a complete takeover by Philips and the beginning of Philips Major Domestic
Appliance Division with headquarters in Comerio, Italy. In 1989 the brand
became part of the portfolio acquired by Whirlpool Corporation when the
company expanded into Europe.
Web: http://www.whirlpool.co.uk
Consumer
Microsites Boost Belling's New Advertising Campaign
Belling
has launched a new consumer advertising campaign aimed at appealing to
a new younger generation of Belling users and designed to drive customer
pull through for retailers.
The latest adverts can be spotted over the next few months in woman's
national consumer titles such as Red, She and BBC Good Homes, and reflect
the fresh lifestyle approach and repositioning of the new Belling models
as a real family brand.
Expanding on the 'Belling think of everything' theme each of the five
adverts reflects a different situation where an effortless meal has been
cooked to celebrate an occasion or achievement. For example, the first
campaign features a woman who has slimmed into her favourite jeans being
cooked a stir fry by her boyfriend, the second depicts a man who has survived
meeting his girlfriend's mother for the first time through to a child
who has survived their first day at school.
Aimed at creating interactive appeal, the adverts also have their own
individual microsites which features the recipe depicted in the advert,
tips and hints and further details about the products. These microsites
can be visited at http://www.favouritejeans.co.uk,
http://www.meetingthemother.co.uk,
http://www.dumpedatnine.co.uk,
http://www.firstdayatwork.co.uk
and http://www.firstdayatschool.co.uk
and each link back to the main Belling website.
For further information Belling's complete cooking appliance range visit
http://www.belling.co.uk
or call 0870 458 9663 for a brochure.
Fisher
& Paykel Appliances Supports NZ A1GP Team
Fisher
& Paykel Appliances, New Zealand's leading manufacturer
and marketer of household appliances, as its first major sponsor, is sponsoring
The New Zealand A1 Grand Prix team. In the opening race last month, the
New Zealand car - driven by Matt Halliday - came third.
The
appliance company's substantial input over the next three years will help
the Kiwi team maximise its potential for the Series, which started at
Brands Hatch on September 25th.
A1 Team.NZL chief executive Bob McMurray said New Zealand is among the
first of the 25 nations to announce such a significant sponsorship and
he believes his team is turning heads on and off the track.
'We proved we're among the front-runners for the Series with impressive
displays at the testing sessions in France recently and this relationship
shows we're also competing well commercially,' Mr McMurray said. 'But
it's not just the financial support we appreciate. It's Fisher & Paykel
Appliances' faith in us; the endorsement of our team and what we're trying
to achieve.
'There's a great deal of synergy between us. We're both Kiwi innovators,
each organisation is taking on the world and, like Fisher & Paykel's
DishDrawer, we're hoping to clean up too!'
Fisher
& Paykel Appliance's global general manager of sales & marketing,
Malcolm Harris, says New Zealand's participation in the new 12-round World
Cup of Motorsport will provide considerable business opportunities.
'As a company, Fisher & Paykel Appliances can readily identify with
the small, but talented and innovative team 'taking on the world'. We
want to help enhance New Zealand's chances of doing well,' Mr Harris said.
'But we also appreciate the potential for A1GP to provide networking opportunities
and assist in introducing our product range into new markets.'
'Our involvement is purely based on that commercial promise. It's just
an added bonus that we get to be heavily involved in such an exciting
global sporting event at a foundation level.'
The A1 Grand Prix features 25 nations battling in identical cars with
no electronic aids in order to create a level playing field and ensure
tight competition.
For event info, please go to: http://www.a1gp.com
Imperial
Bathrooms Plugs Local Junior Football Team
Sutton
Coldfield Town Junior Under 11 football team is once again looking to
ensure its rivals receive an ‘early bath’ this season, thanks
to the ongoing generosity of local Aldridge company, Imperial
Bathrooms. Indeed Imperial Bathrooms is continuing to provide
valuable away-strip sponsorship for the 2005/06 season.
In
fact, since the under 11s kicked off their new season resplendent in their
Imperial Bathrooms away strip last month against Sportsco, they so far
remain undefeated.
And Manager and Coach, Robin Wright, Operations Manager at Imperial Bathrooms,
is hoping the team will reward each of its sponsors by pushing for promotion
to Division 3 within the highly competitive Central Warwickshire League
this season.
'The lads really do want to do justice to the support that they receive
from the likes of Imperial Bathrooms and other local companies who are
keen to invest time and resources in grass roots football,' states Robin.
'We have a great squad of talented youngsters, some of whom have already
attracted the attention of the Midlands-based professional clubs such
as Birmingham City, for example. We are confident that we stand a good
chance of realising our dream of promotion this season,' he added.
In addition to taking to the pitch in their Imperial Bathrooms strip within
the Central Warwickshire League, the team will also look to ‘drown’
the competition when they turn out in both the League and Open Cups.
http://www.imperial-bathrooms.com
Stoves
Sponsors UKTV Food ‘Cooking With Passion’ Season
In
a first for Stoves, the brand is sponsoring
a season of programmes entitled ‘Cooking with Passion’ on leading
cooking channel UKTV Food. A series of sponsorship idents, have been designed
to raise awareness of its new range cookers and Genus oven and generate
greater levels of consumer pull-through for trade customers.
The
combination of 5, 10 and 15 second idents will appear before and after
the main commercial breaks around key programmes such as Delia's How to
Cook, Rhodes around Britain and Jamie Oliver's Naked Chef. This will amount
to over 2,000 mentions and approximately 11 hours of cooking programming
per week for Stoves on UKTV Food.
Running from October 2005 - April 2006, the sponsorship campaign is expected
to reach over 2.1 million viewers on the UK's only dedicated food channel
which attracts a predominantly young, up-market audience.
Jayne Hall, Marketing Director at Stoves, comments: ‘It is the first
time Stoves has ventured into television sponsorship and this campaign
certainly moves the brand to exactly where we want it to be - targeting
aspirational, discerning consumers with a real interest in cooking and
contemporary style.
‘This campaign forms part of our comprehensive trade support package,
designed to enhance sales opportunities for our customers and strengthen
GDHA's number one position* as the largest supplier of cooking appliances
in the UK.’
The UKTV Food sponsorship will also be supported by Stoves' first ever
television advertising campaign, due to air later this year.
* According to GfK's August figures, the company now occupies the number
one position within the UK market.
Tel: 0870 458 9663
Web: http://www.stoves.co.uk