Ideal Stelrad Gears Up for Atlantic Challenge

Ideal Stelrad has teamed up with international yachtsman and world record holder Ross Hobson to take on one of the toughest challenges in the yachting calendar – the Route du Rhum.

The heating manufacturer will be the main sponsor of Ross’s record breaking ‘Ideal Stelrad’ boat, as he single-handedly takes on the Atlantic in the 3,500 mile course from St Malo in France to Guadeloupe in the Caribbean.

Ross Hobson said: 'I am very excited about this new challenge and I would like to thank Ideal Stelrad for their support. The boat is in great shape and we look forward to taking on the Atlantic and the best of Europe’s sailors when the race begins .'

The 2006 race, which is one of the most famous in yachting history, sees the largest starting line up for thirty years, with 85 yachts signed up with eight nationalities represented such as France, Belgium, Switzerland, USA, Canada and the UK.

Commented John Colling, Group marketing director for Ideal Stelrad Group, said: 'We are delighted to be the main sponsor and official name of Ross Hobson’s boat as he takes on one of his toughest challenges to date. Like Ross in his discipline, Ideal Stelrad has been a pioneer in our industry for many years. We are both Newcastle based as well, so we are delighted to be associated with him and this prestigious event and wish him every success.'

With many thousands of miles at the hem of the ‘Ideal Stelrad’ boat, Ross Hobson is no stranger to long distance sailing. As well as being World Record holders for the Atlantic crossing between Bermuda to Plymouth, the pairing won the 50ft multihull class in the Transat Jacques Vabre 2003 and were winners overall in the double-handed Round Britain & Ireland Race 2002.

Previous winners are the ‘Route du Rhum’ include Ellen MacArthur and Kingfisher in 2002, competing the course in 13 1ž2 days. For more information visit http://www.routedurhum-labanquepostale.com

For more information on Ideal Stelrad visit http://www.idealboilers.com or http://www.stelrad.com.

BBC Good Food Show Chooses Whirlpool for its Celebrity Cooking Theatres

Whirlpool has been chosen to supply products for use in the demonstration theatres at the NEC Birmingham and London Olympia BBC Good Food Shows in November.

The BBC Good Food Show has been running at the NEC in Birmingham for the last 17 years and in London for 4 years. The shows have been extremely successful and combine high quality exhibitors from the food and drink industry with the allure of demonstrations and advice from celebrity chefs in a variety of specially designed theatres. The attraction to the consumer is the buzz and entertainment value of being around celebrities and TV personalities and the array of products and produce aimed at food lovers. The successful formula last year saw 134,516 visitors flocking to the Birmingham show and 31,000 visitors to the London show.
The show attracts a high percentage of ABC1 visitors with real money to spend. Last year £8.5 million was spent at the Birmingham show alone.

Nathan Garnett, Event Presenter of the BBC Good Food Show commented:
‘We are delighted that Whirlpool has agreed to supply products for the BBC Good Food Shows this year. Each year the quality and appearance of the demonstration areas improves and this year will be no exception. It is important to get the demonstration areas right as our celebrity chefs, who will this year include Jamie Oliver, Anthony Worral-Thompson, Gary Rhodes and Jean Christophe Novelli, demand both high quality and reliability. This year there is the added excitement that for the first time the Birmingham show will be hosting the live final of the Gordan Ramsey scholar award.
Finalists will be using our demonstration theatre to produce their finest dishes which will then be judged by Gordon Ramsey, Marcus Wareing, Angela Hartnett and Mark Sargeant’

Ray Isted, Brand Marketing Manager for Whirlpool UK comments:
‘Whirlpool is delighted to continue our support of the BBC Good Food Shows. Both shows expose the Whirlpool brand to thousands of consumers and is bound to increase the demand for Whirlpool products. It's a great opportunity to see Whirlpool product in action with top celebrity chefs and clearly demonstrates the high quality of the range that we are offering’.

The BBC Good Food Shows are at the NEC Birmingham 22-26 November and at Olympia London 10-12th November.

William Ball's Latest Livery

Those driving behind William Ball's new 7.5 tonne Mercedes Atego 815 lorry will be treated to a stunning view of the company's popular Sorbus range.

Making the most of every publicity opportunity available, the high quality fitted furniture manufacturer is supporting the concept that a 'picture tells a thousand words', with dramatic full-colour photography that spans the entire tailgate of its stylish new livery.

The Sorbus range is part of William Ball's traditional kitchen collection, and features an antiqued ivory ash finish that provides a light and airy look.

Square pilasters and open shelving promotes a country feel, while the framed detailing of the doors exudes quality.

The sleek, silver vehicle can currently be seen travelling the UK's motorways as it makes deliveries throughout the country.

Tel: 01375 375151
Web: http://www.wball.co.uk

Bristan Sponsors Future F1 Star

Bristan recently sponsored aspiring Formula One champion Edward Brand, who is following in the footsteps of Senna, Passet and Button.

Bristan has helped the 12-year-old son of one of its valued customers in his bid to become a champion racing driver. Edward Brand, who's father Mark Brand is a director at Brands of Watford - a leading Bristan stockist, is competing in the National Junior TKM championships; the league that was also the initial training ground for famous drivers Senna, Passet, and Jenson Button.

To help Edward on his way to stardom, Bristan recently contributed £200 towards the costs of a days racing. Edward is now an impressive 7th out of 40 for the year in his Bristan-sponsored 100cc kart. Though he has only been competing for a year, Edward is aiming to become the youngest seeded driver in the UK - a goal that already appears well within his grasp.

It costs £200 a day in fuel and tyres alone to compete in this sport, so Mark and Edward are on the constant look-out for sponsors - please call 01923 233330 to help. You never know, Edward may well be a future F1 World Champion!For more information/stockists call Bristan on 0870 4425555.

Web: http://www.bristan.com

William Ball Launches Virgin Experience Days Promotion

Fly a plane, go scuba diving, take a helicopter flight or relax in a luxury spa - it's all possible with William Ball's new 'Virgin Experience Days' sales promotion

Bored of collecting air miles? Uninspired by insipid sales incentives? William Ball has upped the ante when it comes to sales promotions with its exciting new Virgin Experience Days offer.

Encompassing a wide selection of experiences to suit all tastes, the adrenalin junkies amongst William Ball customers can look forward to enjoying activities as diverse and daring as bodyflying, ice climbing, bungee jumping and Porsche driving. For those who prefer a slower pace to life, there is dinner on the Thames, a pampering cruise, deluxe makeovers and chocolate hampers, amongst many other opportunities to enjoy life's pleasures .

To take part, customers simply need to increase company purchases with William Ball by a minimum of £2,500 during the six-month period October 06-March 07, compared to the same period for the previous year. Vouchers will be dispatched in April 2007, and details of all the experiences options are available from William Ball on the number below.

Contact: 01375 375151
Web: http://www.wball.co.uk

KBSA Updates Image with New Sales & Marketing Material

The Kitchen Bathroom Bedroom Specialists Association is boosting its support for member companies with the launch of a new range of redesigned sales and marketing material.

The new pack includes a helpful consumer guide, a comprehensive members' handbook, refreshed point of sale material and membership certificates, all branded with elegant products and lifestyle photographs.

‘The new material is modern and fresh, and firmly positions the KBSA and its members as leaders in design and forward-looking, customer-focused communications,’ said the association's operations director Lucinda Kenny.

‘The distinctive design means that our members, their customers, the press and other audiences will be able to instantly recognise the KBSA and what it stands for. By providing the very best KBSA-branded material for their customers, our retail members can provide an extra level of reassurance for the quality of the service they deliver.

The pack, which has been sent to all KBSA members, also includes brand new point of sale material for those members that are offering the new ConsumerCare Plus Insurance Scheme.

The material includes show room cards that clearly promote the significant benefits to the consumer of this enhanced four-way insurance protection, which is one of the most comprehensive insurance packages on the market.

Web: http://www.kbsa.co.uk

Starring Role for Sexy In-toto Kitchen!

An In-toto kitchen, which appeared on set at the Abbey Theatre in St.Albans, did not exactly steal the show, but certainly attracted plenty of attention, according to Stage Manager Michael Pagan, whose theatre group The Company of Ten staged 'RolePlay' by Alan Ayckbourn.

‘The play was set in a swanky loft apartment in the Docklands, and so we wanted a striking, ultra modern kitchen to set the scene,’ he explains. ‘We approached In-toto Kitchens in St.Albans and the company provided the avant-garde kitchen in deep red with a high gloss finish, which looked great and provoked a lot of positive comment.’

Ian & Gabrielle Moss, who launched the In-toto showroom in St.Albans five years ago and have built a reputation in the local area for stylish, contemporary kitchens, were delighted to help.

‘We were keen to support our local theatre and were flattered that In-toto was seen as representing style and quality,’ says Ian. ‘Michael chose one of our popular new Bordeaux Red kitchens, which has resulted in lots of interest from local theatre goers planning a new kitchen!’

The role model kitchen also featured a top of the range double oven and hob, kindly lent to In-toto by appliance manufacturer, Neff.

In-toto St.Albans is one of a network of around fifty showrooms nationwide.

Electrolux Increases Sponsorship of Luton Town FC

Electrolux has announced that the significant investment in the Luton Community with its sponsorship of Luton Town Football Club will continue into 2007 and 2008.

The Electrolux Sponsorship deal initiated last season with Luton Town FC has been increased to a three year tenure. Electrolux has been delighted with the association and tremendous progress the team has make in the Football League Coca Cola Championship, and in particular with the positive response the company has had from both the Luton Community and employees as a result of the sponsorship.

'With a great season under their belts in the Championship Luton Town are going from strength to strength - mirroring the big steps forward Electrolux is making in its own playing field - the UK white goods market. We’re really proud to announce this ongoing support…and look forward to another great season,' comments Andy Mackay, Brand and Marketing Director, Electrolux Major Appliances & Floorcare.

Electrolux has full home and away shirt sponsorship rights and the brand will now, from this season, also be promoted on pitch perimeter boards, season ticket covers, club programmes and the tunnel interview backdrop.

Electrolux’s heritage with the town of Luton dates back to 1927, when it was the site for the first Electrolux factory outside Sweden. Since then Electrolux has had either manufacturing or management links within the area. Last year Electrolux UK White Goods Business moved ‘back to its roots’, onto the site in Addington Way, and the sponsorship of Luton Town Football Club underlines the group’s commitment to the area and its community.

Luton Town Club Chairman, Bill Tomlins says of the ongoing sponsorship, 'The team are delighted with the support from Electrolux – being in the Coca Cola Championship with the backing of one of the world’s biggest blue chip companies has put Luton Town right up there with the other major players'.

Web: http://www.electrolux.com

Tab-UK has now appointed an experienced marketing agency to achieve better communication with the bathroom market, to strengthen the Tab brand and to support retailers and distributors in successfully increasing sales.

A supplier of quality shower enclosures, multi-function steam rooms, hydro-massage units and stylish bathroom furniture, Tab-UK previously took an understated approach to marketing. Now, with the beginning of its new advertising and PR campaign, Tab-UK is making some noise and offering distributors and retailers another source of supply.

As part of Tab-UK’s marketing overview, its agency will be producing new literature and point of sale and is keen to involve customers in the process. Managing Director, Patrick Heaney, is arranging visits with distributors, together with its marketing agency, to ask for their views on what works for their marketplace and how best Tab-UK can serve them with sales support.

Tab-UK’s agency is also planning a schedule of regular market updates which means distributors and retailers can now be kept up to date with the latest news on Tab services and products. By offering quality products at competitive prices, supported by first class service, Tab-UK aims to build strong relationships within the bathroom industry and listen to the needs of distributors and retailers across the UK and Ireland.

Tel: 0191-4695500
Email: sales@tab-uk.com
Web: http://www.tab-uk.co.uk

De Dietrich 2006 Autumn / Winter Consumer Advertising Campaign

Focusing on Innovation and Design as the core emphasis of the brand, De Dietrich has launched its new consumer advertising campaign.

Using a collection of themed executions, the press campaign will highlight key products in the range featuring technologies that De Dietrich has pioneered: the DTI309X 90cm induction hob, the DCM6120X double pyrolytic range cooker and the DOD448X double pyrolytic double oven.

Combining minimalist yet powerful copy lines with stunning imagery to convey the benefits of their concepts, the campaign is created to showcase the beauty, innovation and design of each appliance.

Full and half page advertisements will appear in early front half sections of quality interiors publications such as House and Garden, 25 Beautiful Kitchens and the newly launched Source Magazine together with The Times Magazine and Observer Food Monthly.

De Dietrich Sales (Trade) 01256 308 067
Email: sales@fagorbrandt.com
Web: http://www.dedietrich.co.uk

Baumatic Revs Up for a Mini Adventure

The Baumatic Piranha takes to the roads with two new Mini Coopers that have been specially customised to promote the brand.

Baumatic has recently acquired two new Mini Coopers for staff use, which have been boldly customised with the company's Piranha emblem.

The jazzy new motors will be available to employees for business use and will be seen travelling up and down the UK's motorways as staff attend trade exhibitions and business meetings.

In fact, the show-stopping vehicles have already turned heads during a recent trip to the CIH trade show at the NEC, where the bright Baumatic colours attracted plenty of attention.

The new Baumatic-branded Minis were commissioned to support the company's current media campaign, which coincides with the launch of its new product range and brochure - due out soon!

Tel: 0118 933 6900
Web: http://www.baumatic.com

Electrolux Continues £10m Advertising Campaign through Autumn

This year the Electrolux Group has committed a massive £10 million Consumer Marketing Investment into its portfolio of leading home appliance brands – Electrolux £5m, AEG-Electrolux £3m and Zanussi-Electrolux £2m.

The first half of this year saw heavy activity in TV, Cinema and Press across the brands. From September through to December/January all three brands will again feature in major National Press & Magazine Campaigns – representing the heaviest investment the group has ever placed into Press Communication.

AEG-Electrolux Brand:
The aim of this high profile national press activity is to position and promote the extended AEG-Electrolux built-in and freestanding ranges consistently across the calendar. It will include three separate press campaigns for the ’Compact Appliances’, ’Longfresh Cooling’ and ’Silent Kitchen’, targeting the premium consumer through a broad range of quality home and food magazines. All AEG–Electrolux advertising creatives were developed by London based agency, BBH.

Electrolux Brand:
The heavyweight press campaign in premium national press magazines and a whole range of home interest magazines will take place between late September 06 and early January 2007. The campaign will highlight the Electrolux Insight Cooker and the focus will be on the Consumer Understanding (or Insight) and tremendous 'sightlines' of this fantastic Insight cooker design ..BETTER VISIBILITY for BETTER CONTROL. The campaign will also include the Maxi Load 8kg Laundry – the first washing machine to hold 8kg load in a standard size cabinet and the new Electrolux Induction Hob.
The Press Creatives were developed by Lowe Brindfors.

Zanussi-Electrolux
The famous and iconic strapline ‘Zanussi - The Appliance of Science’ was reinstated earlier this year and will continue to appear in the Consumer Press campaign for Laundry and Dishcare. These creatives will reinforce the message that the brand is synonymous with innovation and style - and making life easier through advanced design.

Advertising across a range of national press titles will hit the news stands from September 2006 and will run through to December 06.

All Zanussi–Electrolux Advertising Creatives were developed by London based agency, BBH.

All media planning and buying for all three brands has been undertaken by Zenith Optimedia.

Web: http://www.electrolux.com

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