'Enjoyment
Guaranteed' - the Grohe Rainshower Promotion
Grohe
is so confident about the quality and performance of its Rainshower®
products that it is prepared to offer the consumer an unequivocal 'enjoyment
guarantee'. If customers do not 'Love every drop' of their Rainshower®
experience, Grohe will refund their money in full.
The
GROHE Rainshower® with its GROHE Dreamspray® technology offers
both a complete shower system and a collection of head and hand showers
that guarantee the ultimate showering experience.
The company is giving people a month to test their Rainshower®. The
terms are very straightforward and simple. Once bought, the Rainshower®
needs to be registered immediately either on-line or by post - a registration
certificate will then be issued. If the customer is not absolutely delighted,
he or she can return the product within 30 days of the date of purchase
together with the registration certificate to receive a full refund.
The consumer can choose from one of four Grohe Rainshower® promotional
packs - the options range from a simple handshower and hose to a complete
thermostatic showering system:
* Rainshower® 130mm handshower including Silverflex hose 1500mm
* Rainshower® 130mm, Silverflex hose 1750mm, shower rail 900mm incl.
head extension arm
* Exposed thermostat, Rainshower® 160mm, Silverflex hose 1750mm, shower
rail 900mm incl. head extension arm
* Built-in thermostat, Rainshower® 160mm, Silverflex hose 1750mm,
shower rail 900mm incl. head extension arm
Jan-Peter Tewes, Managing Director, Grohe says:
‘How do you demonstrate to a customer that your product is as good
as it gets. You have to find a way to show them that you have complete
and utter faith in it and that you are completely confident that they
won't be disappointed.
‘Even the best working displays in a showroom cannot recreate the
actual refreshing and revitalising experience a good shower can give so
we are giving people the opportunity to find out for themselves - to 'love
every drop' of our Rainshower® in the comfort of their own home. And,
in the very unlikely case they decide they don't want to keep their Rainshower®
- we will give them their money back.
‘The GROHE Rainshower® promotion also shows our commitment to
our stockists by providing them with initiatives that considerably increase
the sales potential of our products.’
For more information on 'the love every drop - enjoyment guarantee' and
Grohe products visit the website http://www.grohe.co.uk.
To receive Grohe’s July 2007 kitchen and bathroom product brochure
please telephone 08708 488877.
Utopia
Promotes YOU Modular Range
YOU,
the new modular range of bathroom furniture from Utopia, is the focus
of Utopia's latest phase of consumer
advertising. The Autumn schedule comprises eye-catching, full page advertisements
highlighting the new range. Designed to stimulate consumer enquiries,
the campaign runs through to December and then recommences in the Spring
when new products scheduled for launch at KBB 2008 will be featured.
The schedule concentrates on key home interest magazines, such as Living
etc, Kitchens, Bedrooms & Bathrooms and Good Housekeeping, which deliver
consistently good response rates.
Liz Green, Marketing Director at Utopia, comments, ‘The campaign
is structured to exploit seasonal peaks, to be flexible in terms of content
and to deliver the maximum possible number of quality leads. We're confident
that our response mechanism is second to none, with each enquiry being
handled quickly and efficiently.’
For further information, please contact your Utopia area sales manager
or the Customer Services team on 01902 406402.
Web: http://www.utopiagroup.com
Premium
Appliance Brands Sponsors Local Football Stars
Warrington
based electrical company Premium Appliance Brands,
is helping to support local football talent, as the company becomes the
sponsors of Cromwell Athletic Junior Football Club's reception team.
The
team, aged between five and six years old received a new kit courtesy
of Premium Appliance Brands, so they'll look the part as they train in
the academy to become the football stars of the future.
Cromwell Athletic Junior Football Club was established in 1996 and has
over 190 players across 18 teams. The club has enjoyed much success over
the last couple of years with the under 13s team winning division one
in their last season and in 2005 the under 12s won the double in both
the Warrington and Widnes Junior Football League, in 2004-05 the under
11s were named as Warrington Sports personality team of the year for going
a whole season undefeated!
Guy Weaver. Chief Executive at PABL comments: ‘We regularly support
local groups and charities, this month we heard through one of our employees
that Cromwell Athletics' reception team were looking for a new sponsor
- so we immediately wanted to step in and help out. Young people should
be encouraged to get involved in sport and we're delighted to be supporting
rising football talent in our local community.’
Andrew Gill and Stuart Clark from Cromwell Athletic JFC commented: ‘In
our academy team we have passionate youngsters who dream of becoming the
next Wayne Rooney or Steven Gerrard, thanks to the sponsorship from PAB
the children can really feel part of the team!’
Premium Appliance Brands Limited is a Cheshire based company set up in
2002, by Guy Weaver and Peter Brazier. PAB is a 'virtual' manufacturer
of kitchen appliances including built-in and free standing ovens, microwaves,
hobs, dishwashers, laundry, wine coolers and refrigeration.
Web: http://www.pabl.co.uk
Aqualux
Offers Free Showroom Display System
Get
your hands on the latest showroom must have with Aqualux's
free state-of-the-art enclosure and literature display units.
The manufacturer of bath screens and shower enclosures is offering customers
a free display unit with a choice of five modular units, including Aqualux's
latest products, and free installation.
The modular displays are available in a variety of sizes and multiple
units can be configured together to suit any size area. Units can be ordered
by size, including 1000mm, 1500mm and 1700mm. The display system also
comes with optional graphic panels which fit inside the enclosures.
As well as the free display unit and installation, Aqualux is also offering
70 per cent discount on display products.
The eye-catching display has been designed to create a focalpoint in any
showroom and features silver dividing panels with the Aqualux's signature
teardrop cut out of each unit. A free literature display stand is also
available to complement the display and to ensure customers always have
an Aqualux brochure to hand.
For smaller showroom areas there is even an ultra-modern four-sided shower
display unit which can hold two 760mm and two 800mm pivot or bi-fold doors.
As well as the shower enclosure display, bath screens can also be displayed
in the new Bath Screen unit, which is available as stand-alone or can
be combined with the main display.
For more information about Aqualux's new display system and for a brochure
with details of the different components available call Aqualux on 0870
241 6131 or contact your local area sales manager.
Web: http://www.aqualux.co.uk
Range
cooker specialist Britannia has cooked
up a high impact new press advertising campaign. Launched in late September,
it will run until the end of Spring 2008.
Influenced by the 07/08 brochure that was unveiled in May, the full page
ads see a range cooker dramatically positioned in the midst of an empty
room in an opulent chateau.
Featuring the line, ‘House for Sale, cooker not included‘, they
have been designed to show how a Britannia range cooker becomes the centrepiece
of the room, while the glamorous backdrop sets an aspirational tone and
emphasises the quality of Britannia’s product.
The three executions focus on the brand new XG110cm Dynasty, the 100cm
Classic XG and the entry level 100cm E Line.
The ads, from Manchester agency Connectpoint, are primarily targeted at
those with a passion for design and cooking, and will be seen across home
interest lifestyle titles such as Good Housekeeping, Ideal Home and Country
Living; as well as more specialist kitchen, design and food titles such
as Grand Designs, Kitchen Bedroom Bathroom and BBC Good Food.
Henneke Duistermaat, Director of Marketing, comments: 'Among the mid to
top range manufacturers, Britannia consistently tops the charts in terms
of committing ad spend, which helps us support our retailers, while raising
awareness amongst our target audience.'
She continues: 'This latest campaign underlines our quality message, and
as initial feedback from retailers has been extremely positive, we believe
that we should see a real impact on sales in the all important pre-Christmas
selling period.'
For further information about Britannia, please call 01253 471111 or visit
http://www.britannialiving.co.uk.
Electrolux
Promotes its Brita® Fridge Freezers with 12 months Free Filters Offer
A
free one years supply of Brita® Filter Cartridges is available with
any Electrolux Brita® Fridge Freezer.
Electrolux is supplying eye catching POS material to retailers to help
promote its special offer on the Brita® Fridge Freezer range. The
promotion is running from 15th September until 10th November 2007.
Consumers
simply need to complete a redemption form to claim their free one year's
supply of filter cartridges.
Tel: 08705 950 950
Web: http://www.electrolux.co.uk