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Clorox and Maytag joined forces on June 23rd for '70s night at US Cellular field in support of keeping white socks white for all Chicago White Sox fans. The first 10,000 game attendees received Maytag, Clorox and White Sox branded '70s style, white tube socks with black stripes. Fans were also able to talk with laundry experts from Clorox and Maytag at the booth near the ballpark entrance to get tips on how to care for whites and other laundry challenges.
"Maytag was pleased to partner with Clorox to share our combined laundry knowledge with consumers for a special night at the White Sox game," says James Bartley, director of strategic alliances for Whirlpool Corporation. "We know many of our customers who depend on Maytag appliances, also depend on Clorox products for great results and we look forward to opportunities like these that allow us to interact and offer a little laundry guidance."
To kick off the game, the Maytag Repairman Clay Jackson, along with the Clorox bleach bottle mascot, threw out the game's first pitch. The Maytag Repairman also greeted fans at the booth, along with Maytag and Clorox laundry experts who handed out laundry guide booklets full of tips and tricks from Clorox. These tips will come in handy for fans who struck out with a few stains on their shirt, like ketchup and relish, while watching the game!
And, to remember this night spent with friends and family at the ballpark, fans were able to have their photo taken in the Maytag and Clorox '70's style photo booth.
"CloroxÊwas delighted to participate in this Chicago White Sox game with Maytag," says Kara Lemke, marketing manager for Clorox Bleach. "At Clorox we've been helping to keep white socks white for years, even before the '70's, so it makes a lot of sense to provide free white tube socks to 'Sox fans."
The White Sox promotions team picked three fans at random to compete in a '70s music dance off on the dugout during the game for a chance to win a Maytag Bravos high efficiency top load laundry pair. The Bravos laundry pair features a high capacity that accommodates up to 18 pounds of laundry per load, superior cleaning performance to remove tough everyday stains and is energy efficient as the pair uses 67% less energy and 70% less water as compared to pre-2004 conventional top-loaders.
16th July 2010