Brittania launches on-line poll to find next Sigma Editions colour
To ensure that the latest kitchen trends and customer tastes are best reflected, premium appliance specialist Britannia has decided to hand over the decision of the latest colour to join its Sigma Editions range cooker collection to its retailers and customers.
Visitors to the company's website will be able to take part in a special poll with the most popular shade - from a choice of Aubergine, Sage Green, Lavender, Natural Stone, Cafe Mocha, Royal Blue, Tangerine and Burgundy - becoming the next range cooker colour.
Launched in 2008, Sigma Editions was designed to give customers a wider choice of standard colours at no additional supplement.
ÒThe shades in the current portfolio Ð Velvet Red, Candy Pink, Ice Blue and Pure White - have proved popular," says Henneke Duistermaat, Director of Marketing at Britannia. However, weÕd always planned to update the colourways regularly and thought that consulting the public and of course, the retailers, who are in the best position to know what sells, would be the most effective way of ensuring the new range cooker colour meets the latest demand.Ó
The Sigma is BritanniaÕs most prestigious model, offering an impressive specification, including a six burner hotplate with two triple ring burners, a nine function oven with Quickstart pre-heat system and a fully automatic programmer and minute minder, plus a four function oven with rotisserie.
