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Amica acquires 100% of CDA Group

Renowned Polish white goods manufacturer Amica Wronki S.A, has acquired 100% of the shares in the Nottinghamshire-based CDA Group. As the largest acquisition in Amica's 70-year history, the purchase - valued at £24.3 million - significantly strengthens the company's position in Western Europe.

The £24.3 million (approximately PLN 147 million) is to be paid in three tranches until the year 2017. The first (87.6 per cent of the transaction's value) was paid on 1st December.

This is the second tactical acquisition for Amica this year. During August the company purchased shares in the French distributor Sideme.

The outright purchase of the CDA Group forms part of a strategy which aims to generate revenues of EUR 1.2 billion by 2023. Amica will achieve this through organic growth, sales diversification and business process optimisation alongside further strategic acquisitions.

"With the purchase of CDA we are strengthening the position of the Amica Group in Western Europe," reports Jacek Rutkowski, President of the Board of Amica Wronki S.A. "This transaction guarantees us four times higher sales in the UK and Ireland and a 10% increase in revenues for the Amica Group, excluding future synergies."

Amica's sales in the UK and Ireland have increased over the first three quarters of 2015 by 20% on a year-to-year basis. In 2014 the turnover on the British market reached £13 million, doubling its revenues from 2013.

Now, with CDA a profitable trading company posting £43 million in revenues for 2014/15, as part of the Amica Group, the company is set for compelling growth.

Piotr Skubel, vice-president for Strategy and Controlling at Amica Wronki S.A, adds: "The experience and knowledge of CDA's management team, customers and the complementary character of the product portfolio are key. Amica intends to capitalise on the market position of CDA, particularly in the built-in appliances sector."

Simon Freear, (pictured) country manager for the UK and Ireland, says: "There are exciting opportunities with each of the brands. By keeping each autonomous with its own products, innovations and separate distribution channels, both businesses will benefit immeasurably.

"Key management are to remain with both Amica and CDA and this is important from the point of view of building CDA's value in the Amica Group and keeping the distinct identities of the brands."

Amica Wronki S.A. is the largest Polish manufacturer of household appliances and one of the leading companies listed on the Warsaw Stock Exchange. The Group generates over 70% of its revenues thanks to sales in more than 50 foreign markets. In 2014, its revenues exceeded GBP 390 million.

Amica has many prestigious awards, both Polish and international, including the Red Dot Design Award: Best of the Best. The brand portfolio of the consists of Amica, Gram, Hansa and now CDA - a trading company using external manufacturers, with its own distribution centre and transport fleet, a customer service centre and a team of technicians located all over Great Britain.

Employing nearly 200 staff, CDA supplies a full range of kitchen appliances designed for the specific requirements of the British market.

Ed: More on this in next week's issue...

T: 01425 461600
E: [email protected]
W: www.amica-international.co.uk

4th December 2015