KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.

'Discover More Space' with Indesit and win free food for a year

Indesit is encouraging consumers to 'Discover More Space' this Summer, by launching a new promotional campaign to highlight the new Frost Free and Low Frost range of fridge freezers.

With a minimum energy rating of A+, the new Frost Free and Low Frost range of refrigeration appliances boast OpenSpace for an incredibly versatile freezer configuration, allowing for an increase of usable space of up to 38%. Additionally, the two removable freezer boxes make storing bulky food and organisation a breeze. Consumers can now discard the need for extraneous food packaging as an up to 70% humidity guarantee ensures food stays fresh and won't dry out - even if not wrapped.

The campaign will run until 31st July, during which time purchases of selected Indesit refrigeration appliances will also grant customers a chance to win a year's worth of food in £5,000 of Tesco food vouchers. Six additional runners up will be gifted a voucher worth £500. Indesit will also be supporting this promotion with social media activity and a range of printed and digital assets.

Antonella Semeraro, category manager, free standing refrigeration, for Indesit, comments:

"With the average UK consumer family wasting £60 worth of food a month, smart food storage is the key to unlocking this issue. The Flexi Use box available in the Indesit Frost Free range of refrigerators allows consumers to choose the optimal storage conditions for their food while OpenSpace in the freezer means more food can be kept rather than being relegated to the bin. Indesit understands that while the modern family home may be lacking in space, this shouldn't negatively affect food storage."

T: 0800 921 922
W: www.indesit.co.uk

10th June 2016