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Holloways of Ludlow launches three kitchen designs to celebrate move to Shropshire

For the past 10 years, Holloways of Ludlow has been designing award-winning, beautiful, individual kitchens, hand-made from solid wood by skilled craftsmen at its workshop in West London. However, during 2016, the team has been preparing a return to its Shropshire roots, (where the business started life as a company trading in architectural salvage) and to celebrate the move, is launching three new designs.

From January 2017, kitchens and furniture will be manufactured at its new workshop in Shrewsbury - the county town and commercial centre of Shropshire. The new workshop has enabled the company to employ more cabinetmakers, improve its facilities and tooling and double its production capacity.

The three new ranges will be launched in February 2017. The designs have been named after the places in Shropshire which inspired them, and they all exhibit Holloways of Ludlow's distinctive style of combining authentic materials with contemporary design. Perhaps most importantly, these kitchens are designed and built to last, using materials which are timeless, robust and easy to maintain.

The new ranges are already on display at the company's Richmond showroom and they will also be shown at the Northcote Road, Clapham showroom, opening In March 2017.

The town of Broseley, in Shropshire is located on the south bank of the Ironbridge Gorge and was at the heart of the Industrial Revolution. Plans for the Iron Bridge were drawn up here, and it is where Abraham Darby I, who pioneered the Industrial Revolution, is buried. This vintage industrial kitchen was designed with Holloways of Ludlow's architectural salvage heritage and Shropshire roots in mind. The metal frame design with its integrated handle, is available in three authentic finishes, blackened steel, lacquered brass and antique bronze. Doors and carcasses are made using a solid wood core. There is a wide range of finishes available for the door and drawer fronts, including Oak (pictured), Linoleum, Lacquer, and a wide range of Veneers.

The ancient hunting forest of Mortimer is situated on the Shropshire border near Ludlow and is heavily populated with birches, the core material used in the new Mortimer kitchen. The design has been inspired by mid 20th Century Scandinavian furniture design, when plywood first became popular due to material shortages and techniques for mass production. This contemporary kitchen design is characterised by exposed plywood edges sandwiched between linoleum faced door and drawer fronts. The simplicity and honesty of this design is enhanced by a discreet recessed handle detail, revealing the plywood core. The combination of this design detail and the nature of the construction materials, provides warmth and texture which is usually lacking in contemporary flat panelled doors.

The beautiful market town of Ludlow is where it all began for Holloways of Ludlow. The Ludlow Range has been inspired by the first kitchen designed and installed by Holloways of Ludlow in Ludlow. This kitchen range uses a specail framing system which gives it an unparalleled elegance, especially when combined with extra-tall wall cabinets designed to accentuate the tall ceilings often found in Victorian homes. This elegant, timeless kitchen can be hand painted in any colour, and has a wide range of veneered options for the interior. As with all Holloways of Ludlow Kitchens, it is built from solid wood and will last a lifetime.

"We are really excited about our move to Shropshire and the potential of these new ranges," says Robert Burnett, head of design. "Most Holloways of Ludlow Kitchens go to homes where our customers rely on them day after day, year after year, to meet the needs of their family. These kitchens have been designed with those people in mind. The next kitchen they'll need is when they downsize!

"We have also pulled together a really experienced team of cabinetmakers for our new workshop. They are currently making the display kitchens for our new Clapham Showroom, so we are really expecting 2017 to be a great year!"

www.hollowayskitchens.com / www.hollowaysbuild.com / www.hollowaysofludlow.com

25th November 2016