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28th January 2021

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JP awarded UK exclusivity for global ceramic manufacturer

JP Kitchens & Bathrooms has signed up to an exclusivity arrangement with Egyptian-based Ceramic manufacturer, Cleopatra, to supply its White Ville European designed bathroom ceramic to the UK market.

Based on the outskirts of Cairo, Ceramica Cleopatra is an Egyptian manufacturer of ceramic and porcelain wall and floor tiles and both domestic and commercial sanitaryware.

Established in 1983, it has become one of the largest private corporations in Eygpt and one of the world's largest ceramic, porcelain and sanitaryware producers. Its integrated industrial complex of 17 plants (pictured) in the North-West Gulf of Suez and Tenth of Ramadan City, employs 25,000 people and the business now exports to 108 countries worldwide.

Whiteville is a collection of bathroom ceramic designs created by a team of international award winning designers commissioned by Cleopatra... Like Swiss-French born David Emmanuel Michaud who holds extensive patents for his performance sportswear designs, and Nilo Gioacchini, the Italian designer who has worked on many bathroom projects with his 'Mobile Totale' now on permanent exhibition in the MOMA Museum of Modern Arts in New York, and Luca Cimarra, an architectural designer who won the Design Plus 2007 award at ISH - just one of his many acolades.

Together they have formed a collection they believe covers minimalist to luxury, classical to contemporary and smart to trendy. They are designs that impressed the JP team enough to pitch and win an exclusive contract arrangement for the UK and Irish market.

"We are very excited to be taking Whiteville ceramic into stock," says Graham Bucktrout, managing director for JP. "It's a well-designed range of ceramic, with European styling that will suit the UK market. Coupled with a price led range of commercial ceramic, it will cover the requirements of all our customer types.

"One cannot help but be impressed by the scale of the Cleopatra operation in Egypt but it is its desire to tailor its designs to cater for all markets that really impressed us, that, coupled with the quality of product produced. We have been in talks for a number of months now and are excited to be launching the product in the summer of 2019."

The White Ville range incorporates a broad number of ceramic designs with innovations like vortex, rimless, water saving wc pans at its core. The range offers eigh matt colours along with white, pergamon, gold and silver and it has a two-year new product development plan to grow the brand.

JP boasts a dedicated fleet and specialist logistics partners covering all of the UK. The company been delivering an exceptional service for nearly 40 years to independent retailers, trade outlets, merchants and the residential contract market.

T: 01924 436100
W: www.jpdistribution.co.uk

30th May 2019