KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

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PJH signs distribution deal with Elica Appliances

PJH has agreed a distribution deal with Italian appliance brand, Elica. The new partnership, commencing 1st March, will see a comprehensive range of premium Elica cooker hoods, including downdraft, island, integrated and wall mounted, being added to PJH's branded appliance offering.

Design-driven and renowned for its innovative and high-performance products, the new Elica range now available from PJH, includes a choice of 'good, better and best' lines available at highly competitive prices.

The distribution deal strengthens PJH's appliance portfolio and builds further on the addition of a number of other new brands, such as Whirlpool, Hotpoint and Indesit, which the company has already added this year.

"Elica is a tremendous addition to our branded portfolio range, allowing us to offer a core range of high performance, design-led cooker hoods, at extremely competitive price points that will prove popular and attractive to independent retailers and merchants," explains James Bethell, product manager - appliances, PJH.

"The partnership with Elica forms part of PJH's strategy to be the customer's first choice, by continuously improving the depth and breadth of brands we offer, including Prima, Teka, Neff, Bosch, AEG, Electrolux and Zanussi."

As with all appliance brands stocked and distributed by PJH, Elica will feature in its 'Appliance Guide' as well as be available to order through the PJH Partners Portal online trading platform.

T: 0800 8 77 88 99
W: www.partners.pjh.uk

11th February 2020