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28th January 2021

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Blum

We arrived at the Blum stand just in time to see David Sanders, Sales & Marketing Director of Blum UK, presenting Luke Hathaway, from the Big Wood School in Nottingham, with the 2012 Blum Dynamic Space Award.

Luke won the Blum Award for being the pupil who gave the most consideration to Dynamic Space principles when undertaking a kitchen design project that was part of his coursework. The presentation was attended by Luke's fellow students and his course teacher David Gilkerson.

Also there supporting the Award was Renee Mascaree, CEO of the KBB National Training Group, who arranged some VIP visits for the students, to ensure that they got the most out of the show.

David told us that this was the first b2b show in 10 years at which Blum had exhibited, having concentrated instead on consumer shows. He explained that Blum had decided to exhibit at this particular show to build brand awareness but that the team had been "inundated with retailers thirtsting to learn".

He was delighted with the show and the way that the industry had pulled together to stage it. "We at Blum sell the engine of a kitchen... the industry has a responsibility to convince consumers to buy kitchens and this show will serve to do just that," he told us.

'The House of Blum' was the theme of the stand - with everything decked out in the company's bright orange - and on show were a number of world leading products that continue to revolutionise the cutting edge of performance in the modern kitchen, bedroom, bathroom and living area - demonstrating that Blum's far-reaching product designs are equally at home in any fitted furniture throughout the house.

Included in these were the exciting new Movento runner system for wooden drawers, the peerless Clip top BluMotion range of hinges with integrated soft close and the fascinating Servo-Drive electric mechanism for the automatic opening of base unit drawers and pull-outs as well as automatic opening and closing for the overhead Aventos lift systems.

As well as these state-of-the-art products, Blum demonstrated new systems for storage and maximum space usage with new internal dividing and organisational systems within the Orga-Line range.

Being all about how the interior of the cabinet should be used and function, Blum has also taken the lead in taking cutting edge design into the inside of the furniture with its cleber Intivo concept of drawer side inserts as well as frontal inserts for internal pull-outs.

Focusing on Movento, this superlative runner system for wooden drawers offers a new smoother synchronised runner system for superb flow and movement under loads of 40 or even 60kg. It is also designed with fast and simple four-way adjustment that allows for perfect alignment in different planes and beautiful looking furniture in both domestic and commercial environments.

The Blum Clip top BluMotion series of hinges is a marvel of engineering with the soft close mechanism housed within the hinge boss and this can be deactivated on any hinge by the movement of a small lever in the instance of very light, small doors being used.

The Blum exhibits were all about offering visitors a vision of how they can improve their products through innovation which, in turn, offers them added value, better margins and the opportunity to expand into new market areas.

Before we left, Matthew Walmsley, (pictured, above left) who'd showed us around the stand, asked us to sign the visitors book as Blum had kindly promised to donate £1.00 for every signature to Age UK/Willen Hospice.

What a lovely company!

T: 01908 285700
E: [email protected]
W: www.blum.com

23rd March 2012