KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

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Belling Built-in has the White Stuff

Popular kitchen appliance brand, Belling, has unveiled a fresh new twist on white appliances across a number of its built-in products.
Belling has given the traditional white finish a modern designer makeover, combining pure white with black glass and contrasting white handles.
"White appliances often get a bad press because it can be difficult to achieve a uniform pure white finish due to the need to use different substrates on different areas of the oven," admits Steve Dickson, Commercial Manager for Belling. "This can mean that the end result looks off-white and can date quickly.

"By contrasting pure white with black, we've created a product that looks stylish and modern but it still appeals to consumers looking for a classic white appliance."

Belling's monochrome colour option is available on a number of its built-in products including; the BI60FP, a 60cm built-in electric fanned oven with programmable timer and the BI60MF a 60cm built-in electric multifunction oven with programmable timer.

For those consumers looking for something larger, Belling offers the BI70FP, a 70cm built-under electric double oven with programmable timer, the BI90FP a built-in electric double oven with programmable timer and the BI90MF, a built-in multifunction double oven with programmable timer.

Belling also manufactures a range of matching white hobs.

E: [email protected]
W: www.belling.co.uk

19th February 2010