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Crosswater announces appointment of new Digital Commercial Manager

Crosswater has appointed a Digital Commercial Manager, Pete Mersh. The new role has been created to support the overall business strategy as the company enters its next exciting phase launching a new generation of showering with the only digital water controls controlled wirelessly via an App.

Bringing a wealth of experience and knowledge from his previous role at Crosswater and more recently as Aqualisa's northern regional sales manager, Pete is responsible for the product development and for creating an array of digital and print literature, marketing material and technical guides to support the retailer.

Crosswater's Group Chairman, David Hance, is: "Delighted to have Pete back on the team."

Speaking about his appointment, Pete says:

"I am really pleased to be rejoining such a well-respected company at such an exciting time. Digital has a strategic roll-out programme and we've already received excellent feedback from every retailer we have approached so far.

The new digital showering technology is something we expect to be seeing great demand for as it combines both cutting edge design and real innovation to meet the demands of today's modern bathrooms."

Responsible for a substantial consumer promotional budget as well as in-store and online sales aides via www.crosswaterdigital.co.uk, Pete will also be nominating Crosswater Digital's entry into the Red Dot product awards for 2014.

Image: Keeping it in the family, Pete's two year old daughter shows the Crosswater Digital product and stars in the promotional material.

T: 0845 873 8840
W: www.crosswaterdigital.co.uk

19th April 2013