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28th January 2021

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Geberit continues to make a splash to support retail partners

Renowned innovator in sanitary technology, Geberit, is supporting the launch of its new shower toilet, Geberit AquaClean Sela, with a heavyweight consumer marketing campaign throughout 2013.

The activity, which forms part of a wider campaign by Geberit to promote the concept of shower toilets with UK consumers and create a category for WCs that clean you with water, is designed to help drive traffic through the doors of Geberit AquaClean's retail partners.

As part of this, the stylish and contemporary Geberit AquaClean Sela was officially launched to the public at the Ideal Home Show 2013. This is being supported by an extensive consumer PR campaign, print and online advertising in national and lifestyle press, alongside a creative media partnership with The Guardian, a first of its kind for the brand.

Raffaela De Vittorio, Business Manager, Geberit AquaClean UK, commensd: "Our marketing activity is still very much focused on continuing to create and build the category for shower toilets in the UK. The good news is, over the last few years, the work we are doing in partnership with our retailers is starting to pay off, with awareness, and ultimately sales, going from strength to strength."

The new Geberit AquaClean Sela is a complete WC solution with an integrated shower function, which stands out from the existing range of shower toilets that are available from Geberit thanks to its elegant and contemporary design.

Created by Milan-based architect and designer, Matteo Thun, Geberit AquaClean Sela is a compact and modern shower toilet where all the cables and hoses are neatly concealed and the control panel is not visible when the lid is closed, ensuring it looks just like a normal WC.

Other products in the Geberit AquaClean range include complete solutions 8000plus and 8000 and enhancement seats 5000plus, 5000 and 4000 - a product to suit everyone.

00 077 8365
W: www.geberit.co.uk

17th May 2013