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28th January 2021

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Survey reveals many Brits are confused by their washing machines

A new study carried out by Indesit brand revealed that over 13% of Brits don't feel confident using a washing machine. And it's no surprise that 16 to 24-year-olds are the most reluctant to do their own laundry, with the most popular excuses including: 'I don't know what buttons to press' (40%), 'You're better at it than me' (24%) and 'it's too complicated' (25%). It appears both teenage boys and girls are as bad as each other, with 25% of parents claiming their teenage children can't use the washing machine.

It's a good job then that Indesit has just launched Innex, said to be the first real 'one touch' washing machine that goes straight from zero to the heart of the wash with the single press of a button.

Indesit Brand Director Ian Moverley saYS: "We want to show everyone how simple it is to wash your clothes at the touch of a button with the new Indesit Innex range. The machines have been designed for maximum ease of use.

"Two seconds, one press and zero problems - Indesit Innex will ensure excuses about not knowing how to work a washing machine are a thing of the past. Join the one touch, everybody proof, revolution now."

Using patented programming technology, the 'Push and Wash' button on the range turns the machine on and automatically selects a 50 minute wash programme that's designed to tackle a normal 4kg daily load of mixed fabrics (cottons and synthetics), washing at 30 degrees with a 1200 rpm spin. To prevent the Push and Wash programme being activated accidentally, the button needs to be held down for two seconds.

The machines have been designed for maximum ease of use, so they fit in perfectly with consumers' busy lifestyles. As well as Push and Wash, there are an additional 16 programmes including a 20-minute Express wash and specialist programmes for sports and outdoor gear.

For further ease of use, the machines have what is claimed to be the widest door and loading aperture on the market (485mm and 340mm respectively) with an ergonomically designed handle. The 9Kg machines have a large electronic display and there is a premium LED digital display on the 8Kg models.
There are six models in two colours (white and silver) with two models exclusively available to independents.

T: 08000 921 922 / +353 (0)18627644
W: www.indesit.co.uk / www.indesit.ie

26th July 2013