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28th January 2021

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Shower for the freshest thinking

Have you experienced new ideas, fresh thinking and improved creativity as a result of your daily shower? A new survey conducted on behalf of Hansgrohe shows that 72% of the globe has so you're not alone; in fact, 14% of people have showers with the only reason being to generate new ideas.

The consumer survey interviewed 4,000 people aged 18 - 64 across eight different markets online (Brazil, China, France, Germany, South Africa, Spain, the UK, and the USA. Carried out to coincide with the launch of the new extended Raindance Select shower range from Hansgrohe, it reveals that the feel of the water together with the tranquility of the shower experience and being alone helps generate new ideas and fresh thinking.

The Raindance Select shower range allows you to choose hard, soft or massaging jets at the push of a button - enhancing your shower experience and hopefully your creativity.

Other interesting findings from the survey include:

* People spend an average of 70 minutes in the bathroom each day
* Women spend longer in the bathroom with an average of 73.39 minutes versus men's average of 67.08 minutes
* 25 - 34 year olds shower most often and 55 - 64 year olds shower least often
* Across all countries, more members of the younger age groups (18 - 24 and 25 - 34) showered specifically for new ideas, fresh thinking or problem solving.

Scott Barry Kaufman Ph.D., a cognitive psychologist and expert in the field of creativity, comments: "It's both surprising and fascinating to learn that people are more creative in the shower than they are at work, with Hansgrohe's findings reinforcing existing research on the importance of relaxation for creative thinking.

The relaxing, solitary and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams."

Richard Grohe, Deputy CEO of Hansgrohe, says: "As one of the leading innovators in the sector, at Hansgrohe we firmly believe that you get great ideas under a great shower. We are delighted to offer our customers the new extended Raindance Select range which is yet another example of our attention to detail and quality. We're among the first in the industry to produce a button to change jet sprays, offering convenience and a truly bespoke shower experience."

Hansgrohe's Raindance Select shower range offers a choice of three jet sprays at the touch of a button (Rain, RainAir and Whirl) - blending innovation, and design with convenience. 'Gentle' and 'strong' shower rain together with a 'massaging' spray offer a bespoke shower experience for consumers and Hansgrohe is proud to be among the first companies to offer this innovation.

T: +49 7836 51 1215
W: visit www.hansgrohe.co.uk

4th April 2014