KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Ultraheat's hot new models in demand
Pitacs is delighted to announce that its new Ultraheat Kolon and Sofi radiator designs are 'selling like hot cakes'. In stock since April 2010, these two models from Ultraheat's Premier Range are significant upgrades from standard panel radiators with an appealing design edge and price.
Monthly sales of each style are more than 450 units, with 60% of orders going to plumbers merchants and 40% to Aeon showrooms or kitchen and bathroom studios.
Sofi boasts single or double rows of elliptical vertical tubes, and is available in 19 sizes with a white or chrome finish.
Kolon's half moon vertical tubes are offered in mirror chrome, white or black, 29 size variations and single or double configurations. Vertical models measure up to 2000mm, while all horizontal models are 600mm high.
"Kolon and Sofi offer builders, specifiers and architects a design that is different from the ordinary, but at a price which is ideal for the current climate," explains Managing Director of Pitacs, Saffet Kalender. Both are very attractive replacement products as well as being an excellent choice for new-build properties.
"White is always the biggest volume seller in the Ultraheat Premier Range, however chrome is a frequent choice for kitchens and bathrooms. For low cost impact, we have historically had considerable success with the black finish of our Trojan radiator and it looks as though the black Kolon is going to be a winner in this respect, too."
Radiators are available from stock for immediate delivery from the company's depot in Leighton Buzzard and there are approximately 400 outlets across the UK, with 180 showrooms displaying Aeon and/or Ultraheat products.
T: 01908 271155
22nd October 2010