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19th October 2018
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KBSA welcomes luxury brands into the association
The Kitchen Bathroom Bedroom Specialist Association has welcomed two of the best know luxury appliance brands Sub-Zero and Wolf to the association, as Westye Group becomes the latest company to join as a corporate member.
Craig Davies, President & CEO Europe for Sub-Zero and Wolf comments: "The needs of our customers always come first, and the service and customer care we provide is an absolute priority. Our membership of the KBSA offers customers extra confidence, peace of mind and security when purchasing one of our products for their home.
"The KBSA plays a key role in improving the quality of customer care in the interiors industry, with members being carefully vetted prior to achieving KBSA membership. This ensures high standards and a commitment to quality are constantly upheld."
Graham Ball, chief executive officer of the KBSA, says: "We are delighted to welcome the Westye Group to the KBSA. The Group represents the very best in our industry and its commitment to our corporate membership illustrates the value that manufacturers and distributors can achieve from engaging with some of the best specialist retailers on the high street.
"We have welcomed more than 10 new corporate members into the association over the last six months and this is another example of a premium brands recognising the value of the KBSA badge."
Sub-Zero was founded in 1945 and has consistently been a leading and pioneering manufacturer of residential refrigeration worldwide.
In January 2000 Sub-Zero acquired Wolf to create ultimate appliances for serious, passionate cooks. At this point the company was renowned for quality commercial products but had not yet branched into the residential market. Sub-Zero's launch of the new Wolf product was highly ambitious with more than 50 new models introduced specifically for consumers.
Wolf equipment is highly specialised, giving precise control to consumers with easy-to-use technology. Wolf's mission has been to continue Sub-Zero's legacy of high standards for quality and design.
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29th October 2010